The uses and benefits of Twitter are growing and expanding everyday. Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet. Your bio should be rich with keywords as it is also indexed. And, there is growing speculation that soon Google will also index the links in every tweet. Create buzz and excitement around your event on Twitter. Twitter acts as your virtual HR assistant. MORE >>

Writing effectively for online media and social networks is an evolving art.  As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers.  There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs.  But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account.  What next? What should you talk about 4 times a day? What language and style should you use? Instant messaging. MORE >>

Using your status update on your wall to communicate is great. But if someone doesn’t log on frequently to view the latest stream, they may miss your message or update. You can use the “Send an Update to Fans&# feature to remind them of an important event, a new blog post, a poll and more. To update your Facebook page fans, you must be the administrator of that page: Click on “Edit Page&# under the Profile Picture on the left hand side. On the right hand side of the page, around the middle part, you will see a bar “Promote Your Page&#. Write your message to your fans. MORE >>

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along.  . Create informational podcasts about a product’s overall space, not just the product. MORE >>

Strategy is Key While it is free, and relatively easy to build your Facebook public page, attention to detail in set up, naming and business apps are important. There are certain apps to avoid that will end up weighing down your page and creating long download times. And once you have your page up, you’ll need time to invest in updates, social ads, event ideation and page growth. Meet your Peers Facebook provides the perfect “social&# platform on which to network with like-minded professionals and industry leaders. The average user has 120+ friends. Pretty easy math. SEO, SEO, SEO!! MORE >>