November, 2011

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Five way to improve your social media measurement

Dave Fleet

Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice.

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How to Use Twitter Hashtags for Business

Harp Interactive

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Anyone [.].

Hashtag 308
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10 Surefire Ways To Avoid Looking Like A Twitter NooB

SocMed Sean

So, you’re ready to Tweet, right? You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. Before you jump in and start tweeting away, here are seven tips that can help you avoid looking like a newbie and (hopefully) avoid some common pitfalls. 1) Don’t Be An Egg – Adjus

Tweetdeck 279
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Social Media Content Calendar is Key for Consistent Posting

yMarketingMatters

This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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An Average Day on Facebook [Infographic]

Mindjumpers

Tweet Who is an average Facebook user and how do his activities on Facebook look like? This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. Here is an infographic, created by JESS3, a creative agency that examines engagement statistics of Facebook users and identifies what an average Facebook user looks like.

Facebook 278
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“K” is King in Brand and Company Naming

Waxing UnLyrical

Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me. In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds. The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it. “K” is the 11 th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good.

Company 264

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Social Media: The Great Equalizer

Jason Yormark

When the web exploded onto the scene roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities.

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How To Remove the Yahoo! News, Washington Post or Spotify Notifications From Your Facebook Ticker

SocMed Sean

I’ve been asked this question more than a few times, so I thought I’d pass it along here. If you hate that apps like Yahoo! News, Spotify, and the Washington Post are pushing articles into your Facebook timeline, there is a quick way to get rid of them. Within your timeline each app gives you the opportunity to hide a specific story, but doesn’t give you the chance to hide everything from Yahoo!

Yahoo 279
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How to Get More People to Read Your Tweets and Get More Retweets!

yMarketingMatters

Twitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day. Twitter says it expects to add 26 million active users by the end of the.

How To 279
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How Carlsberg’s Bikers Video Went Viral

Mindjumpers

Tweet If you are into watching videos online, you have probably seen Carlsberg’s bikers cinema stunt video that took place in Brussels, Belgium. Ever since the video came out last month, it has been going viral and are now charted among the most seen viral videos at the moment. The video is an outcome of Carlsberg Belgium’s wish to give the brand a boost, as it was considered too formal and less approachable and daring.

Video 257
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect.

Microsoft 235
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Story And Conversation: Pin It To Build A Brand

Firebelly

Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board.

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Social Media: The Great Equalizer

Jason Yormark

When the web exploded onto the seen roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities.

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Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

This is a guest post by Andy Havard. Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213
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How To Make Your LinkedIn Page Talk About Your Brand

Mindjumpers

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. Through LinkedIn, this can be done in a cost effective way. Last week, we wrote about how to set up a presence on LinkedIn.

LinkedIn 241
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How Bees Make Me a Better Business Owner

Waxing UnLyrical

Guest post by Ken Mueller. A bee in my bonnet. Often when my wife and I are taking our dog, Shadow, for a walk, we go past a house in our neighborhood that has grabbed my attention. There are two vehicles parked out front bearing license plates that include variations on the word “beeswax.” The front yard of the house is decorated with a variety of ornamental beehives and other bee-themed items.

Sports 212
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5 Things Google+ Pages for Brands Are Missing

Firebelly

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. 1. Vanity URLs. Find us at facebook.com/firebellysocial is a lot easier to remember (and takes up a lot less space) than find us at [link]. 2.

Google 227
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

Imagine you come up with a great idea for a blog, or business idea. Or maybe you just are helping a good friend out with getting them their website up finally. You’ve got the domain name, the business or organization is registered, and you’re just about good to go. Then you go to obtain your social media usernames. You know going into it that there’s a good chance it’s probably already taken, but worth a shot anyway.

Twitter 230
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

There are a LOT of idiotic corporate terms out there. Just hang out within earshot of any corporate conference room and you’ll hear terms like: Ping me when you have some bandwidth In order to accomplish synergy, we need to facilitate a complete paradigm shift If we push the limit, we can really take advantage of the low-hanging fruit Let’s hit the ground running and make sure we accomplish seamless integration Barf.

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Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? and if not, what would you recommend? My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it?

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Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Is it the right tools and technology, or the right resources and able planning? To answer this question Weber Shandwick partnered with Forbes Insights to conduct a survey among 1,900 senior executives with digital responsibilities in 50 countries worldwide to identify what makes the

Brands 240
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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I Want to Thank the Academy… a Language Rant

Waxing UnLyrical

Guest post by Mary Barber. “I want to thank you for being here today …” “I would like to ask you to do this for me …” I don’t know about you, but people wanting to thank me/do things for me are starting to make me cringe. I feel the same about those who say they “would like to” do things. Think about it and I’m sure it will bother you as well.

Energy 209
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Is Erik Deckers the funniest man in social media marketing?

Firebelly

Professional Blogger and Book Author Erik Deckers on disruption, middle men and his deepest secret. Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009). That’s a pretty formidable output in any terms.

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The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

Imagine you come up with a great idea for a blog, or business idea. Or maybe you just are helping a good friend out with getting them their website up finally. You’ve got the domain name, the business or organization is registered, and you’re just about good to go. Then you go to obtain your social media usernames. You know going into it that there’s a good chance it’s probably already taken, but worth a shot anyway.

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10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “ta

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company.

Data 239
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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. Of course, I could always ask Shonali to the rescue. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian.

Klout 207
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Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common? Brandon Prebynski is at once engaging, funny and charming. He doesn’t do coffee – juice only please. His questions have stumped national speakers. He’s most recently fascinated by video, mobile, and analytics. Here’s some insight into his psyche through an interview we did a couple of weeks ago.

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12 Ways to Avoid Being a Dork on Twitter

Webbiquity SMM

Note: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog. If you regularly read blogs like this, you’re probably already a Twitter pro. This post will be review for you. But, you also almost certainly come across new followers and others who haven’t attained your level of expertise. You know the type.

Twitter 194