Web2_oob. This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. have often chided marketers for focusing too much on specific tools, platforms MORE >>

Today is National UnFriend Day. That's not what this post is really about, but hearing my local morning show radio jocks chit chat with listeners about who they would unfriend on Facebook today got me thinking. In the past, I've pondered how social computing is changing the way we think about relationships. I've blogged before about my belief that building and maintaining meaningful relationships with the right few is more powerful than amassing the many. We count our Facebook friends, Twitter followers and blog subscribers. We count hits, clicks, listens and views. It's all petty BS, isn't it? MORE >>

This morning I searched Google for blog posts about two seemingly related phrases. The first search -- for "earned media" -- delivered nearly 7000 results and every link on the first page pointed to a marketing blogger writing about the MORE >>

Personaleffects Although the odds are pretty good you'll never read a fiction review on this blog, I can't help but tell y'all about JC Hutchins' forthcoming novel Personal Effects: Dark Art. It's a supernatural thriller that pits an MORE >>

Standing_out If you pay attention to what the marketing blogosphere buzzes about, you have probably noticed that a number of people have been debating what qualifies someone to be a social media 'expert.' Is it personal experience or a MORE >>