Mon.Jan 21, 2013

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How Martin Luther King May (Or May Not) Have Used Social Media

Firebelly

In honor of Martin Luther King Day today, here are 3 must-reads on how MLK may (or may not have) used social media – as well as lessons that can be applied to social media usage today. 4 Social Media Strategy Ideas from Martin Luther King Jr. By Chris Pahor Today we can look back at the characteristics which made Martin Luther King Jr so influential and apply them to business practices on social media in a modern age.

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5 Blogging Tips to Give Your Readers What They Want

Kikolani

This is a guest post by Matt Powers. A successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily.

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How to Make Email Newsletters Better

Idaconcpts

This is the screenshot of my email newsletters signup form at my blog. I’ve been blogging since 2008 and it has always been there. Right-hand side. Around the middle of the page, on every page of the site. Today I wanted to share what I have learned on how to make email newsletters better. Use a RSS-to-Email Service. Believe it or not, people like getting email.

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How To Build Reciprocal Links

Small Business Mavericks

A few short years ago, bloggers scrambled to get rid of the reciprocating links in their sidebars because it was announced that Google was not going to let those links be used for SEO purposes. Many people called it a penalty. It wasn’t a penalty, but Google was adamant that they wouldn’t reward such links either. Recriprocal links became the pariah of SEO tactics.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The big challenge for social media attribution

The Way of the Web

Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search. That’s probably accurate in terms of direct traffic sources to those websites, but it’s not the whole picture.

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Are preconceived notions on social media killing your program?

Jeff Esposito

Social media is a very large bell jar. While we might be thinking outside the box in terms of our companies or clients, we’re also boxing ourselves into what the social media bubble is doing. Many times this leaves us blind to go against the gospel of the groupthink tank that is social media. This mindset can leave us closed to accepting new thoughts from those outside the social bubble.

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The big challenge for social media attribution

The Way of the Web

'Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search. That’s probably accurate in terms of direct traffic sources to those websites, but it’s not the whole picture.

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2013 ProBlogger Training Event: To Be Held on the Gold Coast in Queensland

ProBlogger

Today I’m excited to share news about the location and some other previously secret details of the new Aussie ProBlogger Training Day. Over the last 3 years we’ve held a live blogging conference here in Melbourne that has grown both in attendee numbers but also impact each year. The feedback from last year’s event was amazing. While there was room to improve in a few areas our team began to stress out a little as we read the feedback surveys at the end of the 2 days because the

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Use Less Folders to Increase Your Email Productivity

Justin Levy

Over the years I have experimented with a number of different email folder strategies in an effort to increase my email productivity. I have created folder structures by team, project and person. I have created sub-folders that sorted email down to a single email in each folder. Every email that came in I would take 10-15 seconds to decide which folder it should go in.

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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. But before we dive into how paid is connecting all three in the convergence I think it’s worth taking a quick glance at the difference between paid, owned, and earned for those who might not be familiar or need a refresher.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. Most of them haven’t even seen it yet, but it could be a very powerful way for consumers to find information about the things they are interested in and get recommendations based on what their friends have done and “liked” We

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100% of U.S. Senators, 90% of Reps Are On Twitter

The Realtime Report

On Friday, Twitter announced that 100% of the US Senate and 90% of the House of Representatives are now active on Twitter. When Congress convened back in 2011, only 44% of the Senate and 35% of the House were actively using Twitter. The last two years have seen a huge change, with all of the Senate now using the service and 389 members of the House of Representatives.

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Three New(ish) Trends In Digital Media

Twist Image

Life after Facebook , Twitter , Instagram and YouTube ? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to brands as well. One thing is becoming increasingly clear, startups are coming up with new and fascinating things to do with technology and it is making its way into a newer way to think about how we're all connected.

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