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8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. The Pieces of Your Twitter Profile. Location. Website. Location. Website.

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Business Spring Cleaning: Squeaky Clean Social Media Channels

Spin Sucks

In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist. The post Business Spring Cleaning: Squeaky Clean Social Media Channels appeared first on Spin Sucks.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Public Relations Coordinator , American Staffing Association – This public relations coordinator supports the director of public relations and the chief operating officer of the association.

How to Use Social Media to Stand Out at a Conference

agora pulse

Attending conferences can be a big expense for your business. It’s important that you get a return on investment for all this and for most businesses that return needs to go beyond just learning. Often it’s the people you meet and the networks you develop that provide the real value of attending conferences. That’s where the value of social media kicks in. Let me show you how.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Instagram Engagement Analytics. Analytics Instagram

Average Time On Social Media, Are You Using It Wisely? #Infographic

Janet Fouts

How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole

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Challenges of Modern Day PR Pros Versus Those of Decades Past

Meltwater

It used to be that one of the biggest challenges PR pros faced was faxing… Read More.

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You can’t fix politics, but you can fix this

SocialFish

These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we’re on). So while we can’t fix politics (or maybe we can, but that’s a topic for a different kind of blog), we CAN focus on the things that matter to us directly. Our communities, our friends, our neighbors, our colleagues… and our work. Work matters. Work matters.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Five Tips to Get Your Media Pitches Opened and Read

Spin Sucks

According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results. The post Five Tips to Get Your Media Pitches Opened and Read appeared first on Spin Sucks. Communication Media Relations 24-hour pitching boost ceo peer groups media pitching media relations michael smart pr dream team

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The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences. But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Well, that’s totally possible! TV/films.

The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being impacted. B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. With that, we're seeing a myriad of agencies, consultancies and independent players come forward with this service offering. So, where's the rub?

How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. But something more critical to consider is how will your campaign impact the business? What Can You Quantify?

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A World Gone Social

Learn how companies must adapt to survive.

[Cool Infographic Friday] How Online Reviews Can Either Make or Break Your Business

SocialFish

Tip o’ the hat to Megan Arevalo for this good one ! By the way since were on the topic – Are you using an association management system or online community platform? Help your peers by adding a review of your technology for the former or the latter ! . photo credit). Cool Infographic Friday

The Big Question: Executive Media Training

Spin Sucks

As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. Here’s what they said. The post The Big Question: Executive Media Training appeared first on Spin Sucks.

5 Tips to Help You Become a Better Communicator and Leader

Meltwater

For a few years, you couldn’t open your news feed without seeing an article dedicated… Read More.

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How Lifestyle Brands Nail Millennial Marketing

Pixlee

As brands seek to tackle the challenge of marketing to millennials, they are discovering that it’s not just a product they need to sell, but a lifestyle. The concept of a “lifestyle brand” has grown in popularity because it uniquely captures the attention of the millennial shopper

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide. It now appears that Stories are actually expanding into a few new countries (Chile, Greece and Vietnam) for testing. Now, Facebook users can share stories within the main Facebook app. To access the camera, simply swipe right on Facebook’s mobile app. Over 1.7

The Secret to Better Web Writing

SocialFish

It might not be what you expect. Last week I had the pleasure of teaching the Principles of Digital Writing to a group of content creators at a scientific society. And now you get to learn the secret I revealed to them. If you put text on a website or send emails as a form of business communication from your company, you are a writer. It’s time you started acting like one. The real secret.

Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist

Spin Sucks

A recent article criticized the value of content marketing by saying it's a buzzword. When, in fact, it's one of the most powerful ways to gain traction. Gini Dietrich outlines why she thinks that criticism is wrong and what every communicator can do about it. The post Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist appeared first on Spin Sucks. Related Stories Why it Pays to Invest in Quality PR Content The Challenges and Solutions of the PESO Model Visualize the PESO Model to Help Others Understand it.

How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Post by Adi Englander. The internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball. Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Webinar Best Practices. The Social Spotlight. Adi Englander

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Top Omnichannel Strategies

Meltwater

These days, there’s a social network for just about everything. As a brand, it can… Read More.

The #GetSocialSmart Show Episode 011: 3 Tips to Rock Your Facebook Live Broadcasts

Katie Lance

Today, I’m going to share with you three tips for rocking your Facebook Live. As you guys know, Facebook Live has taken the world by storm and if you are trying to boost engagement on your Facebook business page, personal profile, or group, there is no better platform right now to broadcast live than Facebook Live! Tip number one is plan ahead. You’ve got to be your own best promoter.

Crisis & Reputation Management on Boards’ Radar

Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Improving a brand’s image and protecting the reputation of the brand has long been considered a core PR function. Crisis Readiness Tips. Follow me on Twitter.

Four+ Tips to Help You Get Over Your Fear of Video

Spin Sucks

Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. Gini Dietrich and Tony Gnau team up to show you how. The post Four+ Tips to Help You Get Over Your Fear of Video appeared first on Spin Sucks. Social Media Video diy video selfie tony gnau video chat zoom

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Size Images for Facebook Event Cover Photos

Sprout Social

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees. How to Add a Facebook Event Photo. Try us today for a free 30-day trial ! Use Relevant Images.

Irresistible Reading: Psychology’s 6-Tip Guide to Great Writing

ProBlogger

There is plenty of great advice around for creating compelling blog content. We read it, but knowing something and doing it are two different things. The missing link is often understanding the why. Why is great writing irresistible to your reader? And how to you do more of it? Here’s six tips from psychology for creating content your audience can’t resist. Tip 1: Don’t write like a psychologist.

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How to Grow Your Instagram 300% in 5 Months and Begin Selling

The Social Media Hat

So how do you get from 0 to 1 in a highly environment like social media and Instagram? How do we jump the branding chasm with an inexpensive marketing budget? Here's how

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. CRO allows us to get more value from the traffic we’re already getting, so it makes perfect sense to invest more time and resources into it. Adstage.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.