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10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, whether with or without a team, knows how exhausting it is. GetResponse. DrumUp. Ugh, data.

Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

What are your best performing Tweets? How many new followers did you get last month? What days of the week do you get the most engagement? With a Twitter dashboard, you can easily answer all of these questions and more. It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Are you replying to incoming Tweets? Easier to Tweet.

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How the “Shark Tank” of Podcasts is Changing the Start Up Game

SocialFish

By Kristen Matthews. ———-. So, you’ve finally got it….that that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor.

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

A World Gone Social

Learn how companies must adapt to survive.

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On Women’s Equality Day, Be the Change You Want to See

Waxing UnLyrical

Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Equal Pay Day.

Are the Media Ignoring Your Email Pitches?

Spin Sucks

Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you. The post Are the Media Ignoring Your Email Pitches? appeared first on Spin Sucks. Comments Scrambles to in-box to find the magic subject line

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count:  269. ” —  StoreYa Blog. Google Review Count:  193. Pricing:  free.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to define affiliation (and is it different than engagement?)

SocialFish

Jamie opines on this topic over at AssociationSuccess.org : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership. It started looking within membership at how members lined themselves up for participation in the association. wanted to clarify what’s going on here. ” Read more here.

The Power of a Team Begins with Exceptional Leadership

Spin Sucks

The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.

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Facebook Slideshow Ads Get Several New Features

SocialTimes Facebook

Facebook introduced its Slideshow  feature last October, allowing brands to create video ads out of groups of still images, and the social network announced  a host of new Slideshow features Tuesday. Then they can choose from audio tracks that reflect a range of different themes, and they will soon be able to upload their own audio tracks.

11 Simple Design Tips to Enhance Your Social Media Images

Buffer Social

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex , as compared with 8 percent for touch and just 3 percent for hearing. Let’s dive in! . Social Media Design Tips: 11 Principles & Tactics to Enhance Your Images. Color. Orange = Aggressive. Blue = Trust and security.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Twitter Adds Message Button for Websites

SocialTimes Twitter

Twitter Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites. The social network announced in a tweet  that the new Message button is now available here  for use on all websites: Announcing our new Message button. Now people can easily slide into your DMs from your website. Get yours now! https://t.co/ash9ouvgzu. ash9ouvgzu. — TwitterDev (@TwitterDev) August 24, 2016. It works best when your account settings allow you to receive direct messages from anyone, whether or not they follow you.

Social Media: It’s a Thing

SocialFish

We all know it, but this is kinda fun regardless. Credit: OnBlastBlog. photo credit ). Potluck

Where Does an Ultra Cool Content Marketer Go for Work?

Spin Sucks

As a content marketer in 2016, the world is your oyster. Companies have started to realize that they’re not only selling a product, they’re selling a story. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work? appeared first on Spin Sucks.

Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. really didn’t want to do that when deciding to cover this topic, so have covered each niche in a lot of depth so you can see if it’s the right fit for you. ” Near me. Illinois.

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How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)

The Social Media Hat

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. In fact, many freelancers and agencies stay away from offering social media services because it's so time-consuming. What Sort of Content Should You Be Looking For? But how do you know that?

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What Does An Ideal LinkedIn Profile Look Like

Koka Sexton

When we talk about social selling , we inevitably think about LinkedIn as a major asset for building prospects. LinkedIn can accommodate you with the tools to build your online presence if you are determined enough to focus not simply on yourself but also on your buyers and their achievements. Make sure your profile headline speaks to your prospects and reflects your approach to them.

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Dear Business Owner, You’re Doing It Wrong!

Spin Sucks

Kara Vanskike shares why every business owner should include a content in the small business marketing plan, even if it means doing it themselves. The post Dear Business Owner, You’re Doing It Wrong! appeared first on Spin Sucks. Comments And I had to add! Totally forgot this! totally forgot! by howie goldfarb I will be your contrarian. Gini loves me for this. Be very.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Multi-Company Groups Being Tested in Facebook at Work

SocialTimes Facebook

Facebook is testing a multi-company groups feature within its Facebook at Work  offering for businesses. Reader Geoffrey Moffett  of Triovia  shared the screenshot and video below with SocialTimes, adding that Facebook will begin charging businesses $3 per active member for Facebook at Work in December. Readers: Would you like to see your company launch Facebook at Work?

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How to Create Your Own Social Media Video Marketing Strategy

Sprout Social

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. That’s why we put together this guide to help you create and launch your own amazing social media videos: Sections: Why Social Media Video Marketing. https://t.co/hU9jyU5uwZ

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Stop Producing Noise

Ari Herzog

We spend too much time producing and consuming noise because we assume that people want to read everything we write. How vain of us. We We don’t think about the stuff that everyone else is writing. We know we need to focus on finding the signals hidden inside the noise. We know it’s a difficult task. We’re all guilty of following / friending more people than we actually care about.

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How Working Fewer Hours Can Increase Your Productivity

ProBlogger

By ProBlogger Productivity Expert Nicole Avery. We live in a culture that assumes the more hours you work the more work you are doing. Stories are traded of working past midnight or working 10 hour days with no breaks with great pride and being sleep deprived due to work, is treated by many as a badge of honour. But is it productive? Personally this is something I have worked out the hard way.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Spin Sucks Inquisition: The RoundUp, Part Two

Spin Sucks

It's the second part of the Spin Sucks Inquisition for 2016, which includes the 15 people who have been featured May through August of this year. The post The Spin Sucks Inquisition: The RoundUp, Part Two appeared first on Spin Sucks. Comments mm/ by JonMikelBailey Related Stories The Spin Sucks Inquisition: Andy Donovan The Spin Sucks Inquisition: Joe Thornley What is Peach and Why Should I Care?

Marketers Must Balance Targeting With Audience Reach

SocialTimes Facebook

The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. According to the WSJ: “P&G two years ago tried targeting ads for its Febreze  air freshener at pet owners and households with large families. As the article underscored, Procter & Gamble  does not intend to spend less on Facebook, only differently with broader targeting.

[Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped

Audiense

Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3