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All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Facebook Insights Metrics.


Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.

Everything You Need To Know About Online Community Management


DON’T BE LEFT OUT! JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM).  We designed this course for community managers (full or part-time) and the executives who oversee community management. Going live. Managing risk.

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix?  The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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[Cool Infographic Friday] Snapchat 101: What You Need to Know


Tip o’ the hat to MDG Advertising  for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider

The Top 10 Trends Driving Marketing in 2017


Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Below is an interview with a true marketing thought leader. This is easy.

Crisis Communications 101: Apologize First…and Mean it

Spin Sucks

One of the hardest thing for a human being to do is apologize.and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business. The post Crisis Communications 101: Apologize First…and Mean it appeared first on Spin Sucks. Related Stories Newsjacking Gone Wrong: Four Simple Rules to Heed Master Modern PR By Integrating the PESO Model Eight Halloween Costumes for the Communications Professional.


A World Gone Social

Learn how companies must adapt to survive.

Verified Pages (All Pages Soon) Can Schedule Facebook Live Videos via API

SocialTimes Facebook

Verified pages  on Facebook will be able to schedule Facebook Live  videos, complete with pre-broadcast lobbies, via the Facebook Live API (application-programming interface). The feature will be made available to all pages “in the weeks to come,” they wrote. They also shared the following instructions for page administrators  using the Facebook Live API: Navigate to Publishing Tools.

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Attention all business book enthusiasts!


Do you love to read? I do!  I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. also have a big pile of books on my desk that I want to get to (Sound familiar? know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. Enter summarizes

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Here are some of the top benefits of social media contests. Social Media Engagement.

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New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. As a result, users were taken out of the Facebook environment and were likely to abandon. Microsoft Bookings. MyTime. Booker by Booker Software. Porch.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

On today's Spin Sucks Inquisition, we host a surrogate employee and Chicago neighbor, Amanda Gant. Amanda is the digital marketing manager at Orbit Media, and she's an all-around awesome human being. Stop by Spin Sucks and meet her. The post The Spin Sucks Inquisition: Amanda Gant appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: David J.P.

Facebook Audience Network Updates Coming

SocialTimes Facebook

Updates are coming “over the next few months” for Facebook Audience Network , according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014  as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. Over the past year, we have seen increases in advertisers using conversion signals to optimize their campaigns, such as app events  and the Facebook pixel. These signals have allowed us to better understand what advertisers value.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.

50 Metrics To Measure Your Content Marketing Campaign


The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

You Do Not Have To Blog Every Day (gasp!)

The Social Media Hat

It's common to be told that for your blog to be successful you have to blog every day. that's simply not the truth


Six Tips to Effectively Listen and Win New Business

Spin Sucks

One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships. The post Six Tips to Effectively Listen and Win New Business appeared first on Spin Sucks.

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Facebook Updates Calls to Action on Pages, Recommendations, Local Events

SocialTimes Facebook

Welcome to Facebook. Now Facebook wants to make sure you never have to leave. The social network Wednesday introduced updates to recommendations , local events  and call-to-action buttons on pages for local businesses. Users can also turn to the social network’s recommendations bookmark. Order food: You can now order food from restaurants directly from their Facebook pages. Available in the U.S.

Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji

SocialTimes Twitter

Twitter is marking Spirit Day  Thursday (Oct. 20) with a custom purple hashtag-triggered emoji. Spirit Day is an annual anti-bullying initiative spearheaded by GLAAD  in support of LGBTQ (lesbian, gay, bisexual, transgender and queer) youth. The social network announced that it teamed up with GLAAD and Major League Baseball  on the initiative, and starting Thursday, users who incorporate the #SpiritDay hashtag into their tweets will see the emoji included. Readers: Will you interact on Twitter during Spirit Day? Spirit Day fights against bullying.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 5 Most Common Kinds of Dark Social Content

Simply Measured

Dark Social  refers to the sharing that we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and email. You may be ignoring these channels today, but that’s a mistake. This sharing is a crucial indicator of purchase intent, and a massive amount of the social activity you’re not getting credit for. Stuff You Want to Go to. You:  OMG. That looks amazing.

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The Quickest Way to Build Trust Online


This is a guest post by Lisa Corduff. Lisa Lisa spoke at ProBlogger Event this year and we were so impressed with the results she achieved with video we’re supporting her Keeping Video Real Course as an affiliate partner. Us bloggers, we know what it’s like. We can spend hours writing. Hours editing. It’s powerful stuff, of course. But then…. crickets. What happened? The struggle is real.

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Five Powerful Ways to Get More Leads from Your Website Forms

Spin Sucks

You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.

Facebook Adds Ability for Users to Endorse Candidates, Issues Tab

SocialTimes Facebook

Facebook quietly added the ability for users to endorse candidates in the 2016 presidential election , as well as issues tabs on those candidates’ pages. Facebook offered instructions for endorsing candidates in a post on its Help Center : Select the Endorsement tab on the political figure’s Facebook page. Select Endorse. Choose the audience you want to see your endorsement post. Select Post.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

The Art of Visual Storytelling

Peg Fitzpatrick

Visual storytelling has been in part of our culture since men first drew pictures of Wooly Mammoth hunts on cave walls with charcoal from the fire pit. We’re still drawn to stories and storytellers today but the ability to reach hundreds, thousands, or even millions of people with visuals in the form of viral videos, GIFs, or memes. Social media isn’t one size fits all.

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What Makes People Bounce Off Websites?

The Realtime Report

What Makes People Bounce Off Websites? You checked your website’s analytics figures today and the results showed there were thousands of visitors to your website. It’s the same story every day: High traffic volume but very few people actually making purchases. Why could that be? Understanding Bounce Rate. Bounce rate is given as a percentage of visitors who leave your website. Ugly landing pages.

The 3 Key Steps to Create Your First Online Course


By ProBlogger Expert Sam Nordberg. Creating an online course can be a great way to increase your income from your blog. Let’s face it, you spend a lot of time creating content anyway, putting it together in a course for your readers seems like a logical next step. Yet, the thought of putting together a full course can be overwhelming to say the least. How long should it be? What should you include?

Five Networking Conversations You Need to Have Before 2016 Ends

Spin Sucks

How would you rate your networking skills? Is there room for improvement? What are you doing on a daily basis to get better at it? You think you don't have time, because you're too busy? David J.P. Fisher busts the busyness myth and shares five tips to help you improve your networking skills before the end of the year.