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Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.  If you enjoy these, please share,   subscribe over on Podbean  or subscribe  in iTunes  by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.

The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Note and move on.

How to Use a Bullet Journal for Business

Spin Sucks

There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. entrepreneur Time Management national clean off your desk day pinterest spin sucks goals wunderlist

7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” ” This is how I tend to go about setting social media goals. pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Complete Guide to Social Media for Restaurants & Bars

Sprout Social

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar.

Twitter Dashboard to Shutter Feb. 3

SocialTimes Twitter

Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. The social network announced in a series of tweets (embedded below) that Dashboard will be shuttered Feb. 3, adding that it hopes to incorporate some of the app’s features elsewhere within its ecosystem. Readers: Did any of you use Twitter Dashboard?

40 Essential Social Media Marketing Statistics for 2017

Meltwater

As we start a new year, here is a look back at the world of… Read More.

Hot Association Social Media Jobs This Week – January 13

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity. photo credit ). Jobs Jobs Jobs

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Plan to Win: How to Craft an Award-Winning PR Campaign

Spin Sucks

Too often, we submit for PR campaign awards that are full of fluff and nothing tangible. Gini Dietrich offers real metrics that will win every time. The post Plan to Win: How to Craft an Award-Winning PR Campaign appeared first on Spin Sucks. Awards Communication alphabet soup organizations ama domain authority email drip campaigns IABC keyword rankings measure PR PESO model PR metrics PRSA

Edited Facebook Posts No Longer Labeled as Edited?

SocialTimes Facebook

Facebook appears to have quietly removed the “Edited” label on posts that were edited. The social network began testing the ability for users to edit posts in June 2013 , officially rolling out the feature on Android in October of that year  and iOS the next month. The functionality began rolling out to pages in February 2014. Readers: What are your thoughts on this change?

Make the Most of Twitter: How DMs Can Personalize Your Brand

SocialTimes Twitter

Direct messages have a reputation of being spammy. Plenty of bad automated responses  circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than emails, and they increase your touchpoints while giving you a chance to share relevant content with people who have shown an interest in your space. In other words, DMs can help personalize your brand. Making it personal. Customize your message.

Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites  include: Focusing on people, not channels. Actually writing down your […]. Corporate Social Media social business Content Marketing

A World Gone Social

Learn how companies must adapt to survive.

12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

Things I Wish I Knew Before I Started a PR Business

Spin Sucks

Thinking of launching your own business? One thing is for sure: It's not going to be easy. Maris Callahan shares some of the mistakes she made along the way since launching her PR business. The post Things I Wish I Knew Before I Started a PR Business appeared first on Spin Sucks.

How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. Be Personable. Adding that personal flair to your responses can make the experience far more enjoyable for them.

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You Should Be Listening to Your Customers Like You Listen to Your Friends

Simply Measured

Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of your friends as you do about yourself. Build Your Empathy.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18

SocialTimes Facebook

Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins  and Oakland Raiders  led those two National Football League  clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season. Social marketing firm Unmetric  analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec.

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How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. Facebook Groups.

Turning Passive Audiences into Brand Evangelists

Spin Sucks

Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks.

For Leaders: Your Step-by-Step 2017 Analytics Plan

Meltwater

Acing analytics is not optional anymore. Managing by the numbers, more.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Always be Connecting. The ABCs of #Business

Koka Sexton

To be successful in sales requires that you continuously work to build new relationships.  Social selling  can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer. Needless to say, many salespeople and entrepreneurs become content after they have managed to collect a number of customers. This can’t be the case. Low Cost.

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Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

SocialTimes Facebook

Facebook extended the targeting capabilities of its dynamic ads  to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson  of SocialTimes parent Adweek  about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. What we can now do is say, “Who else is potentially in-market for these products?”. It automates the process of who it can show products to—it takes out a lot of the trial and error and complexity of being able to do this in a manual way.

Meet Team Sprout: Brian, Platform Engineering Manager

Sprout Social

There’s a mural on the wall in the main area of Sprout Social ‘s new office space with the words “Always Be Growing” painted on a Sprout-green background. There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. Name: Brian Cordonnier. Department: Engineering. Tell me about that.

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The Three Reasons Outsourcing PR Makes Sense

Spin Sucks

There are some things that make sense to keep in-house, while others should be left to the experts. Catherine Park explores three reasons outsourcing PR might be best for your organization. The post The Three Reasons Outsourcing PR Makes Sense appeared first on Spin Sucks.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. And that’s precisely where I’d love to help you today. Gender.

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5 Findings From Wendy’s Epic Week on Twitter

Simply Measured

Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week. chlangie x=9 Y=10. — Wendy's (@Wendys) January 4, 2017. Here is what I found. Amy Brown ( @arb ).

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Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

Facebook’s efforts to bolster its relationships with media and news organizations and journalists  continued with Wednesday’s introduction of the Facebook Journalism Project. Simo introduced Facebook Journalism Project as follows: Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other.

How to Promote Your YouTube Channel Like a Pro

Sprout Social

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful. Not sure where to start? Facebook.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.