Make the Most of Twitter: How DMs Can Personalize Your Brand

Interesting, customized and credible information can make the difference between engaging DMs that spur a sale and bland messages that end up in the trash.

Direct messages have a reputation of being spammy. Plenty of bad automated responses circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile.

I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than emails, and they increase your touchpoints while giving you a chance to share relevant content with people who have shown an interest in your space. In other words, DMs can help personalize your brand.

Some

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in