Tue.Jan 15, 2013

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Stop, Look and Listen

Waxing UnLyrical

I don’t know if it’s acceptable to wish you a Happy New Year when we’re two weeks into 2013, but seeing as how I haven’t talked to you in 2013, I think it is. So Happy New Year! Is it a good one so far? You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home. Well, we had a wonderful time catching up with family, friends and high school buddies (my class’ 25th reunion!).

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

This is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success?

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Trending Sources

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Teens Prefer Tumblr Over Facebook

The Realtime Report

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults).

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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Search Engine Optimization (SEO) has been around as long as search engines. Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. While SEO is still definitely about creating the least imperfect site it’s become more and more about the type and quality of the content on the site and how it gets shared off the site.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Announces Facebook Graph Search

Bill Hartzer

In a private, non-publicized press conference held at Facebook’s headquarters in Menlo Park, Californian, Mark Zuckerberg announced the new Facebook Graph Search , a way to search for things you might like based off what your friends think. In Facebook Graph Search, the idea is this: Facebook wants you to be able to search for information on a much more personal basis compared to the way Google, Yahoo, Bing, and other search engines operate.

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Discover the Words You Use to Describe Me

Ari Herzog

This is a screenshot of words you use to describe me on Twitter lists. Font size equals frequency; more people equate me as a social media professional than a marketing professional or someone who lives in metro Boston, and this is why social and media are the largest words. Do you think my online reputation is accurate? Do you connect me with these words or with other words?

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If You’re Looking Content Creation Moments Are Everywhere

Convince & Convert

Ann Handley, MarketingProfs @marketingprofs. Ann Handley , Chief Content Officer at MarketingProfs and co-writer of Content Rules , joins the Social Pros Podcast live from the New Media Expo in Las Vegas this week to discuss the on-going visual renaissance, leaving the “person” out of “personable” in social, and the struggle to keep the customer first.

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comScore December 2012 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. search marketplace.

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Why Have A Facebook Store

Small Business Mavericks

More and more, e-commerce is moving off the traditional onsite store front and moving into social media. Facebook already has several storefront apps, but Constant Contact is recommending another one. Many SEOs and Internet marketers have for years cautioned online merchants about setting up a sales channel apart from their own websites. To be sure, there are dangers in doing so, but there are big pluses as well.

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Great Design Removes Technology

Twist Image

Pushing that idea further: great design removes technology. Great design removes all friction. Here's my thinking: we have finally arrived at this magnificent moment in time when technology has removed the technology from technology. No, that is not a typo. Go back and re-read that sentence again. Great design, strong user interface and better technology is making all of our devices simple to use.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Experts’ Views on Content Marketing

ProBlogger

This guest post is by John Abrena of As the Ghost Speaks. There have been a lot of discussions about what works in the realm of online marketing. Many say that massive link building and the quantity of links still matter, while others focus on optimizing their website to its fullest. But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content.

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Cartoon of the day

Jeff Esposito

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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!

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Triple Your Traffic by Guest Blogging for Backlinks [Case Study]

ProBlogger

This guest post is written by Joseph from GuestBloggingTactics.com. Guest blogging is all the rage now; it’s easily the #1 marketing technique used by both individual bloggers and online corporations. Unfortunately, most people are seeing guest blogging to be different from what it was originally painted to be. It’s no longer the sure-fire, high-traffic formula.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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For Global Success: 9 Reasons Why Localization Is Key [Infographic]

Mindjumpers

When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. However, social is local: If fans can see the connection between their life situation and your brand, their motivation to show interest and engagement will increase drastically.

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Measuring Social Media ROI

Akamai Marketing

Stay Akamai: Phew! Here we go another year. Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. But I really should have done this post before those two. Because first, we should dispel some myths about measuring social media ROI. Sometimes the truth really is inconvenient.

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