Wed.Dec 19, 2012

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4 Top Facebook Mistakes by Companies in 2012

Atom Thought

1. Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they.

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Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly.

Insurance 206
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Trending Sources

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4 Must-Reads + 1 Must-See On Instagram’s TOS Changes

Firebelly

This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring. Instagram says it now has the right to sell your photos. By Declan McCullagh In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users’ photos without payme

Policies 199
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Home for the Holidays

Waxing UnLyrical

Tomorrow, I’m going “home” for Christmas. To India. It’s bound to be emotional. I haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. Image: arindam.ttb via Flickr, CC 2.0. It will be a reunion for my family, since all of us siblings will be home at the same time.

iPad 194
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Contest: Truvia Asks Fans To Drive Business Development

The Realtime Report

Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts. The campaign, entitled “Turning the Town Truvia,” asks the brand’s Facebook fans where they’d like to see Truvia, reports ClickZ. The incentive? Participating fans are entered for chance to win $5,000 for each nomination.

Facebook 165
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25 Inspired Marketing Predictions for 2013

Convince & Convert

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to mention several major tragedies that have changed expectations of brands and redefined the term “crisis management”, the future of digital marketing is impossible to predict.

Marketing 147

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How to Download and View your Twitter Archive

Idaconcpts

On December 19, 2012 Twitter introduced the ability to download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Once you have your Twitter archive, you can view your Tweets by month, or search your archive to find Tweets with certain words, phrases, hashtags or @usernames. You can even engage with your old Tweets just as you would with current ones.

Twitter 137
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Non-Facebook Users: Please Comment Here

Ari Herzog

Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. Across the blogosphere, Danny Brown wrote in September why he installed Lifefyre as a commenting system — and he wrote a month later why Disqus was installed to r

Comments 119
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Improving Marketing ROI – 3 Top Tips

Bill Hartzer

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. You may have a decent marketing strategy at the moment but if you don’t at least consider alternative strategies, you may be missing a good little trick to further improving your online campaign.

ROI 109
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Exact Match Domain Hysteria: Is It Worth It?

Small Business Mavericks

Not all domain names are equal. When you decide to purchase a new domain name for your business you’ll have to decide on a few things. You really have only three options: Exact match domain name. Partial match domain name. Branded domain name. The “exact match” and “partial match” are a reference to keywords in the domain name.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Finger-Pointing, Self-Righteousness And Middle Fingers

Twist Image

A moment of silence, please. While we held that moment of silence, what was happening around you? Did people respect it? Did they go about their daily lives? What about Twitter and Facebook ? Did those feeds come to sudden halt? Did the feeds continue with the hashtag #momentofsilence describing the scene? Did everyone in restaurants and sporting events stop in silence?

Hashtag 103
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How to Find an SEO Goldmine for Your Blog

ProBlogger

This guest post is by Elena Vakhromova of Freemake.com. We all know that search engines are a big piece of blog traffic cake. Unlike other traffic sources (subscriptions or social media), search engines bring visitors who are generally unfamiliar with your blog and have one definite goal: to get an answer or solve the problem with the help of your post.

SEO 44
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Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which use

Report 242
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The History of Google Panda & Penguin, Abridged

Kikolani

This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed. The major upgrades, however, receive serious coverage by mainstream news outlets and bloggers alike due to the momentous impact that they have on the broader web at every level.

Google 137
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Make Money From a Low-traffic Blog [Case Study]

ProBlogger

This guest post is by Nathan Barry of Designing Web Applications. It seems like every day you read a story about a blogger who released a product to their audience and made a ton of money overnight. But then after you read more details about their story, you learn that they already had a popular blog with a huge audience. That’s the point in the process where I always used to feel disappointed.