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A Holiday Gift to Spin Sucks Readers: From Us to You

Spin Sucks

In the Spin Sucks world, December 1 marks the start of the holiday season. This year, we'd like to celebrate by giving our dear readers a gift. Gini Dietrich has more on what it is, how you can claim yours, and what to expect. We hope you join us! The post A Holiday Gift to Spin Sucks Readers: From Us to You appeared first on Spin Sucks.

Hot Association Jobs – December 1

SocialFish

Here are some of the most interesting jobs you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy ,  digital  and  technology. Policy Analyst  – The Fiscal Policy Center at Voices for Illinois Children seeks to hire a Policy Analyst to inform and shape public debates on tax and budget policy in Illinois. Hurry!

Getting Your Content and PR Strategies on the Same Page

Spin Sucks

When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more. The post Getting Your Content and PR Strategies on the Same Page appeared first on Spin Sucks.

The Positive Effects of Mobile Gaming

The Realtime Report

The Positive Effects of Mobile Gaming By Jessica Oaks. It’s easy to write off mobile gaming as a waste of time. After all, people do seem to spend an inordinate amount of time on their mobile devices these days. And yet, mobile gaming can’t be easily summed up or so quickly rejected out of hand – it is many things to many people. Believe it or not, the positive effects of mobile gaming are many.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Guinness.

Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. If the users aren’t happy, or all they see is clickbait, they abandon the platform. Social media marketing is only as good as the content behind it.

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.”. If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Even better, Facebook is giving you tools to succeed on the world’s largest social network. You have to start using them. Get your Facebook pages in order.

Content Marketing: Four Changes for 2017

Spin Sucks

Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more. The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks.

A World Gone Social

Learn how companies must adapt to survive.

Did the Amazon CTO get catfished by John Gabriango? An example of Fake News

Koka Sexton

By now you’ve probably heard about John Gabriango, the ill-informed sales professional that sent a (bad) cold email the Amazon CTO Werner Vogels. When I first read the post, I cried a little on the inside. First because I know what it’s like to send cold emails and sometimes they backfire. Proper research and personalization was missed here. So I had find out for myself and confirm it.

Want to know what Millennials really think about associations?

SocialFish

Join Jamie Notter on Tuesday, December 6   at 1:00 pm EST to find out!! AssociationSuccess.org is hosting a webinar where Jamie will chat with some association execs from the largest generation in the workplace to get some real insights about what they think about all the things we’ve been talking about. It’s not surprising that in the association space, we’re so fascinated by Millennials.

How To Boost Your Social Media Like a Boss

Peg Fitzpatrick

Social media marketing is evolving at rapid speed. Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort. Let’s look at some ideas that you can implement right away. 1. Click To Tweet. 2.

How Sales & Marketing Alignment Can Boost Revenue [Infographic]

Social Selling Masters

The world of cooperate budgeting and managing your sales and marketing teams can be difficult and daunting for those new to the business world, or for companies just getting off the ground.  It can be frustrating trying to figure out how to proper balance and align your products to boost sales and revenue.  Below are some ways you can  align sales and marketing strategies to boost revenue.

Team 27

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 2016 PR Trends…How Did the PR Industry Do?

Spin Sucks

It's the time of the year that everyone and their brothers makes predictions for the following year. But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends. The post The 2016 PR Trends…How Did the PR Industry Do? appeared first on Spin Sucks. Related Stories Determine the Right Metrics for Your Content Marketing Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question.

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer stampedes, fisticuffs and people behaving badly, these two days act as a key indicator as to how the holiday shopping season is going to roll out. Obviously, this is even-more closely monitored, as it also provides a peek into the wealth of nations. Just how much people are spending is directly related to the overall economy and beyond. . Well, we're spending. Adobe stated that $3.45

Black Friday’s Retail Losers and Winners [Infographic]

Meltwater

We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.

Retail 26

Facebook Pulls Facebook Live API Access From Prisma

SocialTimes Facebook

Photo- and video-editing application Prisma  announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app’s visual effects applied to their streams , but not anymore. The live video API  is meant to let people publish live video content from other sources such as professional cameras, multicamera setups, games or screencasts.

API 23

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?”

Four Email Drip Campaigns to Extend Your Communications Program

Spin Sucks

Email drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts. The post Four Email Drip Campaigns to Extend Your Communications Program appeared first on Spin Sucks.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources  continue to be published online every month. Let’s dive in! Digital marketing classes (9-17). What Is Social?

Class 21

Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps

SocialTimes Twitter

A feature Twitter introduced on desktop in June 2015  has finally made it way to the social network’s mobile applications. Twitter announced via a Twitter Support tweet (embedded below) that it has added conversation ranking and direct reply count to the replies section of its apps. GM7DBEZbJr. pic.twitter.com/FgaH2I4nsI. — Twitter Support (@Support) November 29, 2016.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Facebook added two major features to its Analytics for Apps  Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. You can get to the settings page by clicking the gear icon at the upper-right corner of your screen.

The Life And (Working) Times Of Millennials

Twist Image

You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not see a conference or corporate event without some time allotted to Millennials, and how they're changing the face of work today. Who are they? What do they want? content.

Why Community Building is a Responsibility

Spin Sucks

As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. The post Why Community Building is a Responsibility appeared first on Spin Sucks. Comments LOL! by Laura Petrolino THANKS!

Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. And don’t think brands haven’t noticed the shift. People Are Already Talking About You.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Twitter Moments Goes Mobile

SocialTimes Twitter

Twitter gave all users the ability to create Moments via desktop  in late September, and the feature was extended to iPhone and Android users Wednesday. The social network said in an email to SocialTimes that the extension of the Moments feature to its mobile users marked “an effort to give people, brands and creators a new and dynamic way to tell their stories,” and it shared the news via tweet (embedded below): With Moments, you can bring together favorite Tweets to tell richer stories – rolling out on mobile starting today. https://t.co/SMqIZ1Zngo. SMqIZ1Zngo. Reorder. Remix. Refine.

Remix 19

Facebook Forms Partnership to Create Affordable Housing in Silicon Valley

SocialTimes Facebook

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park , Calif. Vice president for public policy and communications Elliot Schrage  announced in a Newsroom post  Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to that partnership. He also provided more details on the partnership’s plans: The partnership will establish a catalyst housing fund with $18.5 Image courtesy of Shutterstock.

November Social Media Recap

Meltwater

Politics can be kryptonite for public relations, and this month anyone looking for news and… Read More.

News 17

The Business Benefits of Not-Com Domain Names

Spin Sucks

Your website is the first chance you have to make an impression on your prospective clients or customers. As marketers, a polished and professional website is arguably the single most important promotional tool in your arsenal. Maris Callahan looks at how brands create meaningful and memorable homes on the Internet.