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Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.

[Cool Infographic Friday] Snapchat 101: What You Need to Know


Tip o’ the hat to MDG Advertising  for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider

Everything You Need To Know About Online Community Management


DON’T BE LEFT OUT! JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM).  We designed this course for community managers (full or part-time) and the executives who oversee community management. Going live. Managing risk.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Twitter Stats 310 million monthly active users.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Below is an interview with a true marketing thought leader. This is easy.

The Top 10 Trends Driving Marketing in 2017


Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

Verified Pages (All Pages Soon) Can Schedule Facebook Live Videos via API

SocialTimes Facebook

Verified pages  on Facebook will be able to schedule Facebook Live  videos, complete with pre-broadcast lobbies, via the Facebook Live API (application-programming interface). The feature will be made available to all pages “in the weeks to come,” they wrote. They also shared the following instructions for page administrators  using the Facebook Live API: Navigate to Publishing Tools.

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Crisis Communications 101: Apologize First…and Mean it

Spin Sucks

One of the hardest thing for a human being to do is apologize.and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business. The post Crisis Communications 101: Apologize First…and Mean it appeared first on Spin Sucks. Related Stories Newsjacking Gone Wrong: Four Simple Rules to Heed Master Modern PR By Integrating the PESO Model Eight Halloween Costumes for the Communications Professional.


A World Gone Social

Learn how companies must adapt to survive.

Attention all business book enthusiasts!


Do you love to read? I do!  I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. also have a big pile of books on my desk that I want to get to (Sound familiar? know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. Enter summarizes

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Here are some of the top benefits of social media contests. Social Media Engagement.

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50 Metrics To Measure Your Content Marketing Campaign


The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

Facebook Adds Ability for Users to Endorse Candidates, Issues Tab

SocialTimes Facebook

Facebook quietly added the ability for users to endorse candidates in the 2016 presidential election , as well as issues tabs on those candidates’ pages. Facebook offered instructions for endorsing candidates in a post on its Help Center : Select the Endorsement tab on the political figure’s Facebook page. Select Endorse. Choose the audience you want to see your endorsement post. Select Post.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

On today's Spin Sucks Inquisition, we host a surrogate employee and Chicago neighbor, Amanda Gant. Amanda is the digital marketing manager at Orbit Media, and she's an all-around awesome human being. Stop by Spin Sucks and meet her. The post The Spin Sucks Inquisition: Amanda Gant appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: David J.P.

New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. As a result, users were taken out of the Facebook environment and were likely to abandon. Microsoft Bookings. MyTime. Booker by Booker Software. Porch.

You Do Not Have To Blog Every Day (gasp!)

The Social Media Hat

It's common to be told that for your blog to be successful you have to blog every day. that's simply not the truth


The Quickest Way to Build Trust Online


This is a guest post by Lisa Corduff. Lisa Lisa spoke at ProBlogger Event this year and we were so impressed with the results she achieved with video we’re supporting her Keeping Video Real Course as an affiliate partner. Us bloggers, we know what it’s like. We can spend hours writing. Hours editing. It’s powerful stuff, of course. But then…. crickets. What happened? The struggle is real.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter

SocialTimes Facebook

Candidates Donald Trump  and Hillary Clinton  discussing treatment of women provided the most-tweeted-about moment during the third and final presidential debate  Wednesday night. Nielsen  reported that there were 53.2 million people. Trump refuses to say if he will accept the election results. According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. and 10:29 p.m. Economy.

Six Tips to Effectively Listen and Win New Business

Spin Sucks

One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships. The post Six Tips to Effectively Listen and Win New Business appeared first on Spin Sucks.

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The 5 Most Common Kinds of Dark Social Content

Simply Measured

Dark Social  refers to the sharing that we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and email. You may be ignoring these channels today, but that’s a mistake. This sharing is a crucial indicator of purchase intent, and a massive amount of the social activity you’re not getting credit for. Stuff You Want to Go to. You:  OMG. That looks amazing.

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Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji

SocialTimes Twitter

Twitter is marking Spirit Day  Thursday (Oct. 20) with a custom purple hashtag-triggered emoji. Spirit Day is an annual anti-bullying initiative spearheaded by GLAAD  in support of LGBTQ (lesbian, gay, bisexual, transgender and queer) youth. The social network announced that it teamed up with GLAAD and Major League Baseball  on the initiative, and starting Thursday, users who incorporate the #SpiritDay hashtag into their tweets will see the emoji included. Readers: Will you interact on Twitter during Spirit Day? Spirit Day fights against bullying.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 3 Key Steps to Create Your First Online Course


By ProBlogger Expert Sam Nordberg. Creating an online course can be a great way to increase your income from your blog. Let’s face it, you spend a lot of time creating content anyway, putting it together in a course for your readers seems like a logical next step. Yet, the thought of putting together a full course can be overwhelming to say the least. How long should it be? What should you include?

Facebook Audience Network Updates Coming

SocialTimes Facebook

Updates are coming “over the next few months” for Facebook Audience Network , according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014  as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. Over the past year, we have seen increases in advertisers using conversion signals to optimize their campaigns, such as app events  and the Facebook pixel. These signals have allowed us to better understand what advertisers value.

Five Networking Conversations You Need to Have Before 2016 Ends

Spin Sucks

How would you rate your networking skills? Is there room for improvement? What are you doing on a daily basis to get better at it? You think you don't have time, because you're too busy? David J.P. Fisher busts the busyness myth and shares five tips to help you improve your networking skills before the end of the year.

Measuring Every Aspect of PR’s Impact—Even Press Releases


You put a lot of work into crafting your press release. You hope it will… Read More.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

What Makes People Bounce Off Websites?

The Realtime Report

What Makes People Bounce Off Websites? You checked your website’s analytics figures today and the results showed there were thousands of visitors to your website. It’s the same story every day: High traffic volume but very few people actually making purchases. Why could that be? Understanding Bounce Rate. Bounce rate is given as a percentage of visitors who leave your website. Ugly landing pages.

The Art of Visual Storytelling

Peg Fitzpatrick

Visual storytelling has been in part of our culture since men first drew pictures of Wooly Mammoth hunts on cave walls with charcoal from the fire pit. We’re still drawn to stories and storytellers today but the ability to reach hundreds, thousands, or even millions of people with visuals in the form of viral videos, GIFs, or memes. Social media isn’t one size fits all.

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Facebook Customizable Push Campaigns for Apps Are Out of Beta

SocialTimes Facebook

Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8  earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post  that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications  result in conversions.

Eight Halloween Costumes for the Communications Professional

Spin Sucks

Can't decide what to dress-up as this Halloween? Laura Petrolino provides a list of eight different costumes that are perfect for the communications professional. The post Eight Halloween Costumes for the Communications Professional appeared first on Spin Sucks. Communication Tools costume dress-up Halloween halloween for communications pro laura petrolino meme pokemon

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