As a former journalist, I see blogging in much the same light as column writing for newspapers and feature writing for magazines. In each case, a column or a feature series can become standard expectations of readers. For example, I always lived by Louis Lapham’s column in Harper’s , and I read Paul Krugman of the New York Times religiously. On point with blogging, there are three things we can learn from these traditional publications. Columns are regularly occurring. Provide timely and thought-provoking commentary. They anchor content to readers expectations. Media Relations MORE >>

How do you covert news that’s happening in and with your company into bona fide media to drive sales? Adding to your website an online newsroom my just do the trick. Research conducted this year found a growing number of media professionals believe online newsrooms available and open to the press are very important. In [.]. Media Relations MORE >>

Building social influence and authority online should be a public relations objective for any organization. One way to do that is by earning backlinks to content produced on your organization’s blog.  Banklinks, or inbound links, show who is paying attention to and sharing your content. Here is an example. Recently the Cision Blog found my [.]. Media Relations MORE >>

To grow a business, you need to create things people want to buy. Whether it is a widget or some service that makes our lives easier, they are created because there’s a demand for them or a need. Incidentally, if your business is small and thrives from selling what others make, this post is still [.]. Social PR MORE >>

Did you know there’s a way to strengthen the trust people have for your institution with a highly focused, strategic online communication program? Unfortunately, trust is plunging across all industries, it seems. The 2012 Edelman Trust Barometer didn’t have much good news for institutions and their leaders. Saddly, senior leadership continues to loose trust, and [.]. Edelman Trust Barometer MORE >>