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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The The architects of the scorecard – Richard Bagnall, Prof.

URL 65

Five Reasons Working For a Small PR Firm is Good For Your Career

Spin Sucks

Working for a small PR firm gives you an amazing opportunity to learn…a lot! The roles are not so specialized, and you will have access to all the projects and company's clients. Corina Manea shares more advantages of starting your career in a small firm. The post Five Reasons Working For a Small PR Firm is Good For Your Career appeared first on Spin Sucks. Comments Great post Corina! It's true.

Facebook Live Goes Full-Screen, Adds Video-Only Mode, Extends Sessions to Four Hours

SocialTimes Facebook

Facebook Live  has gone full-screen, in both portrait and landscape on iOS, and just portrait for now on Android. The social network said in an email to SocialTimes that landscape full-screen broadcasting on Android will launch later this summer, and also detailed two new features: a video-only mode and longer broadcasts. Users can bring back Reactions and comments by swiping left.

Video 49

Reducing Cognitive Load: The Best UX Design for Your Community Site

SocialFish

This excellent post is by Molly Talbert and originally appeared on the Higher Logic blog.  It’s reposted for SocialFish with permission. ——– Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. Why was it so bad? That’s what you want.

A World Gone Social

Learn how companies must adapt to survive.

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The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. You won’t find many selfies, heated arguments about celebrities or artsy brunch pictures. Most people sign up for LinkedIn for one of three reasons: Networking. Job hunting. Lead generation. That’s not the case. Try Ads.

5 Ways to Measure Agency Operations

Waxing UnLyrical

Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? It’s often overlooked. It’s not sexy.

Twitter Begins Application Process for Verified Accounts

SocialTimes Twitter

Twitter Tuesday rolled out an online application process for verified accounts , giving individuals and organizations the chance to join the social network’s nearly 187,000 accounts with the blue badge icon. Verified accounts launched on Twitter in 2009 , but there was previously no way for account holders to request verification. More information is available via Twitter’s Help Center , which stated that necessary information includes: Verified phone number. Confirmed email address. Biography. Profile photo. Birthday (for accounts for people, not companies, brands or organizations).

15 Awesome Social Media Apps for iPhone

Razor Social

Using your mobile for social media marketing will make you more productive and efficient  when marketing your business on social media. You have your mobile with you 24 hours a day so you might as well get more benefit from it! Some applications will just waste your time and some will benefit your business.   The applications we have selected below will make you more effective on social media.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Death to the Page View, Here Are the Four Metrics of the Future

Meltwater

Since the web’s inception, we have had a crazed obsession with “hits.” ” In the ‘90s… Read More.

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The Importance of Music In Marketing Campaigns

Spin Sucks

Music in marketing has the power to move an audience in ways other mediums can’t. Don't forget about it during your next event or live campaign. Eddie Newquist has more. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks.

Never Has LinkedIn Been More Powerful Than Today

Twist Image

LinkedIn is the most powerful weapon you have in building your reputation. . believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can access almost anything with our smartphones and the flick of our thumb. A car. place to stay. Someone to mate with. You name it. It's all right there. Instantly. It's not a smartphone. It's a remote control for your life (as my buddy, Andy Nulman , called it more than fifteen years ago). With that, our expectations to "get stuff done" has become somewhat slanted. Useless.

[Cool Social Tools] IssueLab: To Unlock PDF Jail, Share What You Know

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ———— Pity the poor PDF. couple weeks ago, Ernie Smith blogged at Associations Now that “PDF files are like nicotine for nonprofits: Some associations just can’t quit them.”.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved  ordering traditional dishes is actually cheaper. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts,  and  the pasta—and that variety  makes you feel good. Custom GIFs.

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Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out

SocialTimes Facebook

Not every new feature Facebook tests makes it to launch. Take Quick Updates, the social network’s take on Snapchat Stories. Tiffany Zhong of Binary Capital was part of Facebook’s test group for Quick Updates, and she shared the screenshots below with Josh Constine  of TechCrunch. Users can also overlay text on top of media. They then select which friends can view their Quick Updates.

ReadItForMe Is Cliff’s Notes for Business

Spin Sucks

Are you one who hates to read business books? Or are there too many and you can't keep up? ReadItForMe, an executive book summary site, is for you! The post ReadItForMe Is Cliff’s Notes for Business appeared first on Spin Sucks. Comments i thought of you when he made this offer. thought, “OMG! by Gini Dietrich So cool! I end up going between audio and text if, for example, by Paula Kiger Related Stories Three Steps to Overcome Self-Doubt Five Barriers to Sustainable Business Growth Why I Bet On a Pro Poker Player to Lead My Marketing Team.

6 Facebook Features Marketers Overlook

Sprout Social

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds

Ignite Social Media

We all have experienced the buzz and seen the pretty sweet 360 video posts that have been posted to Facebook. Although Although they are very cool and engaging – they can involve a large investment in time and dollars to create. If Step 1: Begin by shooting a panoramic image on your phone. Step 2: Now open your Facebook App on your phone. Step 3: Locate your panoramic image in your camera roll.

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Twitter Tests New Location for Tweet Composer in iOS App

SocialTimes Twitter

Twitter is testing a tweak in its iOS application in which the tweet composer appears atop users’ timelines. spokesperson for Twitter confirmed the test to Karissa Bell  of Mashable , saying: We want to make it easy for anyone to tweet. To that end, we’re experimenting with ways to make the tweet compose bar easier to access on Twitter for iOS, similar to the experience on Twitter.com. Readers: Should Twitter make this a permanent change? Screenshot courtesy of Karissa Bell, Mashable.

Video 22

Why LinkedIn is the Only Social Media I Use

ProBlogger

This is a guest contribution from Matthew Oleniuk. Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio. Right? Why’s that?

PR Tips: Taking Control of the Conversation in a Digital World

Meltwater

Public relations is about communications: the message, the medium, and the content. However, the channels… Read More.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The 5 Biggest Changes to Visual Content on Social

Simply Measured

As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” ” This is not news. However, the definition of “visual content” has changed drastically in the past year. We’re not talking about a Tweet with an image or a Facebook post with a YouTube link. Future of Social Download. March 2015:  YouTube Goes 360.

Canva for iPhone – Design Like a Boss Wherever You Are

Socially Sorted

Do you want to have design at your fingertips? Canva for iPhone lets you design like a BOSS wherever you are. In this post, I break down the features of the new Canva iPhone App and how it will leverage your DIY Design for better Social Media Strategy. In short, I’ll tell you why it’s awesome. Boss Doggy by Shutterstock. Until now! Canva for iPhone has been released in the app store!

How a Harmless Office Prank Engages a Team

Spin Sucks

For some, the office prank might be a bit over-the-top and maybe even considered mean, but Gini Dietrich describes why it shows deep respect. The post How a Harmless Office Prank Engages a Team appeared first on Spin Sucks. Comments You give me too much credit. I don’t say it’ll be fun or. by Gini Dietrich “It'll be fun,” she said. It's harmless,” she said. Literally! As in, I’m sitting at.

Facebook Connectivity Lab’s Aquila Aircraft Takes Flight

SocialTimes Facebook

Nearly one year ago, Facebook announced that its Aquila high-altitude, long-endurance aircraft was ready for flight testing , and the social network took the next step Thursday. Global head of engineering and infrastructure Jay Parikh  announced in a Newsroom post  that the first full-scale test flight of Aquila was a success. Each test will help us learn and move faster toward our goal.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Getting It Right: Best Practices for Brands Giving Apologies

Meltwater

Forever burned in my memory is a certain sign about apologies that hung on the… Read More.

Brands 19

Twitter to Live-Stream Two New NBA Shows

SocialTimes Twitter

Twitter’s live-video-streaming  pond added a big fish: the National Basketball Association. The social network and the league announced an expanded content partnership Tuesday that will bring a new weekly pregame show to Twitter, along with a second show, for which the details have not yet been worked out. The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify  program between the two partners, with more video content coming for Twitter, Vine  and Periscope. NBAVine highlights and behind-the-scenes footage.

What Every Social Media Intern Needs to Know

Simply Measured

My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. When I first heard about this internship, I knew right away that I had to apply. ” I wanted to do more than just tweet things and get coffee.