Waxing UnLyrical
DECEMBER 8, 2011
Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding.
Mindjumpers
DECEMBER 8, 2011
Tweet Some of the best marketing campaigns are based on the study of consumer behaviour and how the idea would be perceived by their target market. So, it is quite fair to compare the role of strategists to psychologists. The same is depicted in an interesting infographic by TabJuice. In this infographic, psychologists have defined six universal learning methods that have been identified in shoppers.
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Almost Savvy
DECEMBER 8, 2011
Seemingly stealth group members. You know they're there, but you can't find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.
SocMed Sean
DECEMBER 6, 2011
Maybe you should be more interesting! Let’s get something straight. For those of us who take social media seriously, it’s not a game. It’s not about numbers, it’s not about volume, and it’s not about tweeting every little thing we’re doing all day long. In fact, for me I make my living from social media and I take it very seriously.
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Waxing UnLyrical
DECEMBER 7, 2011
Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success. Soon I had a proven blueprint I could apply to virtually any situation that came my way, knowing that if I stayed with it, the results would be positive.
Firebelly
DECEMBER 4, 2011
Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. Our visualization of the candid, cerebral, caffeinated Alan K'necht. I’m thrilled to bring you this interview with Alan K’necht! Alan and I hung out in San Francisco recently. He’s candid, cerebral and caffeinated – even as we discussed the merits of spending the weekend in San Fran after the conference.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
SocMed Sean
DECEMBER 6, 2011
Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. A barren wasteland full of bots and spam. When I mention people, I’m not just talking about your customers, prospective customers, bloggers, tweeters, and professional contacts on LinkedIn.
Buzz Marketing for Technology
DECEMBER 7, 2011
The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data.
Waxing UnLyrical
DECEMBER 5, 2011
Guest post by Justin Goldsborough. Remember that Johnny Dakota “Saved by the Bell” episode? You know, the one that taught us “There’s no hope with dope.”. Thanks, NBC. The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications.
Firebelly
DECEMBER 6, 2011
I’ve been on a bit of a Foursquare sabbatical lately. Self imposed exile maybe. But more like Ulysses (the Greek hero not 18th U.S. President), I’ve grown a bit discouraged with the lack of benefits, the lack of interaction with my friends (interaction in my peer group seems like more of a novelty) and the growing addiction I was urging myself into.
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Josh S Peters
DECEMBER 6, 2011
The real truth that “cuts through the bull shiitake of social media…” huh? We’ll see about that. When I first heard about this book I thought “oh great… another.” Though after a quick read I changed my tone. The Real Truth About Social Media is packed with unique insights and real world perspectives it’s an invaluable addition to any social media library and a must read for any true professional.
Mindjumpers
DECEMBER 5, 2011
Tweet Keeping up the practice of writing about LinkedIn and its special features, today I will be talking about Recruitment Solutions. Last week, I had written about different pages and how to make optimal use of them. LinkedIn Recruiter is a solution provided by LinkedIn to empower companies to make the most of this professional network and find the best suited talent.
Waxing UnLyrical
DECEMBER 6, 2011
Dear You, Well, this isn’t actually a letter from Jamaica, since I didn’t get online at all much (and that was only to share photos on Facebook) while we were there. After we got back,you were asking about the trip, so I figured I’d tell you a little bit about it. First, though – hello! I hope you had a good Thanksgiving (if you celebrated it), and that the last two weeks have treated you well?
Firebelly
DECEMBER 8, 2011
What types of conversations lead you towards trust? source: [link]. I was at IUPUI’s New Media program recently speaking about building a personal story and activating social networks. I asked the class two questions. The answers to the first question are here. The second question was what kinds of content are you most likely to share? Here are some of their thoughts.
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Small Business Mavericks
DECEMBER 7, 2011
In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. Yes, large corporate companies advertise all the time and spend large amounts of money to do so. A lot of people can’t do that when running a small business on a budget. That does not mean you should ignore advertising altogether.
Waxing UnLyrical
DECEMBER 9, 2011
It’s been about a month since I started working out again (remember I had surgery in September , which meant I couldn’t do anything – literally – for about eight weeks). I g ot back on the exercise horse on Nov. 1. And since I promised to keep you up to date on how things are going on that front, here’s your next monthly update.
Firebelly
DECEMBER 9, 2011
On the heels of writing a step-by-step approach to custom QR codes last week , some interesting statistics came out showing surprising results from a study involving college students – nearly 80% of college students have no idea what to do when they see a QR code. According to a recent study conducted by youth marketing company Archrival , the majority of college students with smartphones have no idea how to scan a QR (Quick-Response) code.
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Small Business Mavericks
DECEMBER 6, 2011
As I’ve written before, having a successful SEO strategy involves a number of elements, with getting your content out there being foremost among them. But having links is still an important part of the larger strategy. Recently, I’ve written about the importance of making your links diversified and able to fit naturally into a body of text. I’d like to now try to complement that advice with another important link consideration: locality.
Josh S Peters
DECEMBER 5, 2011
Recently YouTube has released a new analytics platform that is both good looking and incredibly insightful (how awesome is that?). This update follows after all the updates Facebook has been doing to the insights platform as of late. Embedded below you can see a screenshot walkthrough of the New YouTube Analytics and on The Search Agents blog I’ve written a post about the significant changes and a quick guide to the new reports that can be pulled.
Ari Herzog
DECEMBER 6, 2011
Oracle Corporation is launching a new social network — called the Oracle Public Cloud — geared to business departments to share and collaborate. It’s scheduled to arrive in 2012. But can they create a more boring video? By contrast, Google Inc. created a more attractive video about their Google+ social network that launched earlier this year.
Firebelly
DECEMBER 5, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. Facebook Comments Are Four Times The Value Of Likes. By David Cohen ikes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like. 12 Outrageous Job Losses Due To Mishandling Social Media.
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Idaconcpts
DECEMBER 5, 2011
In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. A brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. The more you get yourself, your business and your brand out there, the more you can turn your followers, fans and friends into custumers and sales.
Almost Savvy
DECEMBER 8, 2011
Seemingly stealth group members. You know they’re there, but you can’t find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.
The Social Media Incubator
DECEMBER 7, 2011
LinkedIn recently announced a change they will be making to their email notifications to make sure users get important messages as soon as possible. Previously, the default setting was to receive a weekly summary email listing any InMails or Introductions sent to the user by other LinkedIn members. LinkedIn has stated that the reason the previous setting was enacted was “due to an error on our part,” according to an email they sent to users.
Convince & Convert
DECEMBER 6, 2011
Within the realm of self help, Tony Robbins is U2. Known by all, beloved by many, but to some degree hamstrung by his own popularity and the accompanying expectations. Tim Ferris is Radiohead. Modern, quirky, and possessing a growing group of fans proclaiming him to be the best ever. Julien Smith is Elbow. Perhaps lesser known among the vox populi, but universally respected among the cognoscenti and capable of hitting massive heights from under the radar.
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Small Business Mavericks
DECEMBER 9, 2011
What is the definition of an online business? Any business, whether it is a physical location or just a website, you need to advertise everywhere you can. Because people are on the go so much these days, they prefer to see a website address that they can jot down and go to the site later, when they have time. Online advertising is a great way to advertise.
Social Media Strategery
DECEMBER 7, 2011
There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations. Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S.
Almost Savvy
DECEMBER 8, 2011
Seemingly stealth group members. You know they're there, but you can't find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.
Kikolani
DECEMBER 6, 2011
Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Analytics. How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing st
Small Business Mavericks
DECEMBER 4, 2011
Open your email on any given day and you will probably see a lot of emails from restaurants, Wal-Mart and others. For instance, I opened an email from Red Lobster a couple of days ago and had a coupon for a Lobster dinner (my favorite!). Of course, I printed it and will go. That my friends, is email marketing. Email marketing campaigns, according to some skeptics is dead.
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