Gemma Went

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How to nail social media in 30 minutes a day

Gemma Went

If you’re serious about succeeding on social in 30 minutes a day (or less), you can. You simply have to put in the effort to set up your system. Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. Who is your target audience? Where do […]. The post How to nail social media in 30 minutes a day appeared first on Gemma Went.

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Expert Q&A – Social media & content creation: what’s tax-deductible?

Gemma Went

This week’s Simply Smart Social Expert Q&A was with Rosie Slosek of One Man Band Accounting. This time, we were talking all about what’s tax-deductible, what’s an expense, and what’s a capital item in your social media and content marketing. Do plug-ins and pieces of software count as capital items? It depends on how you […]. The post Expert Q&A – Social media & content creation: what’s tax-deductible? appeared first on Gemma Went.

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Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

This time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012? … Read more. Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictions

Top Digital & Social News from Last Week – 4/7/16

Gemma Went

Facebook to focus on friends and family Last Wednesday Facebook announced another shift in the infamous News Feed algorithm. This update will promote family and friend content, rather than that posted by brands. This means pages with a high volume of “Page post” traffic may experience a decline, but those that rely on referrals […]. The post Top Digital & Social News from Last Week – 4/7/16 appeared first on Gemma Went. Social Media Tools and Apps

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A World Gone Social

Learn how companies must adapt to survive.

Infographic: Social Media ROI

Gemma Went

It appears I’m in a caring sharing mood at the moment. And it’s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think? If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategy

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Infographic: The psychology of social commerce

Gemma Went

Now this is a nice infographic that looks at the psychology of social commerce (or in other words, it looks at our behaviour and what drive us to purchase online). I can certainly relate to this and rely on reviews and recommendations of my peers for most purchases. In fact I rarely search for anything … Read more. Infographics Marketing Social Commerce infographics social commerce

The social media strategy series: Is social media right for your.

Gemma Went

This is the first in my social media strategy series where I give a step by step guide to developing a social media strategy. This week, I'm looking at whether it's right for your business. Social media has been big news for a while now

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If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

I happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.]. Marketing Social Media Strategy Olivier Blanchard social business social media strategy

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications

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The social media strategy series: Getting Buy In « The Cube

Gemma Went

Welcome back to the second in my social media strategy series. If you missed the first one, Is social media right for your business?, pop back and have a read before reading this one. This series is targeted at those businesses thinking

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The social media strategy series: Finding your audiences « The Cube

Gemma Went

The next post in our social media strategy series is all about finding your audiences. If you've missed the previous posts in this series, you can find them here: Is social media right for your business

The social media strategy series: Identifying goals and objectives.

Gemma Went

After a short break, I'm back with the third in the social media strategy series. Next up: Identifying Goals and Objectives. If you missed the first two head here. Once you're sure that social media is right for your business and gained

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Getting the most out of Linked In Groups

Gemma Went

The lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts … Linked In Groups are a superb place to connect and collaborate with existing communities that have a shared interest, raise your personal brand … Read more. Linked In Social Media Linked In Etiquette Linked In Groups social networking

I’m going to tell you a story …

Gemma Went

Once upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why Why so exciting, I hear you ask? Well, this new agency had a new model at its core. model that uncovers and shares brand stories. [.]. Marketing aesopagency

Free social media strategy ebook

Gemma Went

As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. This has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.]. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategy

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Digital Britain by Dare

Gemma Went

The smart folk at Dare have today published a spanking report on Digital Britain. Even smarter is that to download this gem you have to pay with a tweet, a lovely little tactic to help spread the reach of this content far and wide. like this kind of reciprocal activity, although one word of … Read more. Awesome stuff Social Media Stats Trends Dare Digital Britain Digital Report Digital Stats

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

tags: social media strategy, social media ROI, social media metrics, how to measure social media. by Gemma Went. The next post in our social media strategy series looks at the all important 'metrics and measurement'. The ROI bit

The best advent calendar. Ever.

Gemma Went

I had to share this. Had to I tell thee. The master of finding awesome stuff (aka James Whatley) shared this on Twitter yesterday and I fell in love. It’s brilliant. It’s now on my bookmark bar so I can visit it daily and smile. suggest you do the same. Click here to see … Read more. Awesome stuff Marketing

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Case Study Crunch: FMCG Social Media Case Studies. 23/06/2010. tags: Case Studies, Marketing, Social Media. by Annalisa Morgan. Over the past year or so, FMCG's have had their fair share of social media successes and failures

To procrastination and beyond …

Gemma Went

Photo by Aussigall Hello my friends. It’s been a while, I know. It’s not like I’ve been off blogging elsewhere, I’ve just been putting it off. Yes I’ve muttered the usual ‘oh I’m so busy right now …’, but that’s not the whole truth. To be honest I should’ve been blogging elsewhere too, but I’ve [.]. Personal development Personal improvement Witterings organisation tools procrastination putting things off

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The social media strategy series: Ongoing management and beyond

Gemma Went

This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.].

My tool de jour: Buffer

Gemma Went

Most social folk tend to have their own special way of doing things. suite of favourite platforms, a certain way of using them and the tools that tie it all together. I’m no different. A big part of my social strategy is to curate and share interesting content and I have a list of … Read more. Facebook Social Media Tools and Apps Twitter

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. Rumours spread online that their [.]. PR Social Media KD Paine social pr social pr 2011

The social media strategy series: Defining your resources

Gemma Went

We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you [.].

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

I’m going to tell you a story …

Gemma Went

Once upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why Why so exciting, I hear you ask? Well, this new agency had a new model at its core. model that uncovers and shares brand stories. [.]. Marketing aesopagency

Looking backwards and forwards Part Deux: This time from me

Gemma Went

Last week I published some wonderful thoughts from a variety of people I admire. In these thoughts they answered two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast for 2011? However, I didn’t answer the questions myself. thought it [.]. Trends learning and trends

Social media management systems: A comparison

Gemma Went

I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. … Read more. Social Media Tools and Apps social media management systems

What is social influence?

Gemma Went

Photo by Paul Clarke Last week I took part in a hearty debate with Andrew Gerrard, Joanne Jacobs, Benjamin Ellis, Matt Rhodes and Azeem Azhar for social media week hosted by my friends at Likeminds. The clever folk at Brass got their mic’s on and recorded a few of us telling them what we feel [.]. Social Media Video Influence Social Media Week

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Resolutions, waste of time or a chance to review, reflect and improve?

Gemma Went

I had an interesting discussion with a few friends at the weekend (in the pub, naturally). One friend asked what New Years Resolutions we’d all made. A few piped up with the same old: give up smoking, lose weight, get a new job etc. The rest were a bit ‘meh’ about it all, claiming resolutions [.]. Personal development New Years Resolutions

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Case Study Crunch: Social Media Case Studies in Food & Drink, Part.

Gemma Went

Case Study Crunch: Social Media Case Studies in Food & Drink, Part 1. 19/05/2010. tags: Case Studies, Marketing, Social Media. by Annalisa Morgan. As social media advocates, professionals and devotees, we're all aware of how powerful

More Isn't Always Merrier

Gemma Went

We all use the phrase 'the more the merrier' in different contexts as part of our everyday speak, but what of the saying's use in the context of social media? Is it fair to say that all businesses should jump onto the social media

Top 10 Social Media, PR and Marketing Links of the Month: December

Gemma Went

Ok, you got me. haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so [.]. Marketing Social Media Top 10 Links of the Month top 10 social media marketing pr links