Gemma Went

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Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

This time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012? … Read more. Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictions

Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. They were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more. Social Media Social Media Strategy Series social media ebook social media strategy

Expert Q&A – Social media & content creation: what’s tax-deductible?

Gemma Went

This week’s Simply Smart Social Expert Q&A was with Rosie Slosek of One Man Band Accounting. This time, we were talking all about what’s tax-deductible, what’s an expense, and what’s a capital item in your social media and content marketing. Do plug-ins and pieces of software count as capital items? It depends on how you […]. The post Expert Q&A – Social media & content creation: what’s tax-deductible? appeared first on Gemma Went.

Open for business

Gemma Went

A little while ago I made the leap from my business, Red Cube, to the new brand story agency, Aesop. It was a bold move, giving up my own business to join someone else. hadn’t really been looking at the time, but the opportunity showed its face and my instinct was to jump. Well … Read more. News digital strategy marketing consultant social media consultant social media strategy

A World Gone Social

Learn how companies must adapt to survive.

Infographic: Social Media ROI

Gemma Went

It appears I’m in a caring sharing mood at the moment. And it’s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think? If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategy

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Infographic: The psychology of social commerce

Gemma Went

Now this is a nice infographic that looks at the psychology of social commerce (or in other words, it looks at our behaviour and what drive us to purchase online). I can certainly relate to this and rely on reviews and recommendations of my peers for most purchases. In fact I rarely search for anything … Read more. Infographics Marketing Social Commerce infographics social commerce

The social media strategy series: Is social media right for your.

Gemma Went

This is the first in my social media strategy series where I give a step by step guide to developing a social media strategy. This week, I'm looking at whether it's right for your business. Social media has been big news for a while now

If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

I happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.]. Marketing Social Media Strategy Olivier Blanchard social business social media strategy

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Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications

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The social media strategy series: Getting Buy In « The Cube

Gemma Went

Welcome back to the second in my social media strategy series. If you missed the first one, Is social media right for your business?, pop back and have a read before reading this one. This series is targeted at those businesses thinking

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The social media strategy series: Finding your audiences « The Cube

Gemma Went

The next post in our social media strategy series is all about finding your audiences. If you've missed the previous posts in this series, you can find them here: Is social media right for your business

The social media strategy series: Identifying goals and objectives.

Gemma Went

After a short break, I'm back with the third in the social media strategy series. Next up: Identifying Goals and Objectives. If you missed the first two head here. Once you're sure that social media is right for your business and gained

Getting the most out of Linked In Groups

Gemma Went

The lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts … Linked In Groups are a superb place to connect and collaborate with existing communities that have a shared interest, raise your personal brand … Read more. Linked In Social Media Linked In Etiquette Linked In Groups social networking

I’m going to tell you a story …

Gemma Went

Once upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why Why so exciting, I hear you ask? Well, this new agency had a new model at its core. model that uncovers and shares brand stories. [.]. Marketing aesopagency

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Free social media strategy ebook

Gemma Went

As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. This has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.]. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategy

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Digital Britain by Dare

Gemma Went

The smart folk at Dare have today published a spanking report on Digital Britain. Even smarter is that to download this gem you have to pay with a tweet, a lovely little tactic to help spread the reach of this content far and wide. like this kind of reciprocal activity, although one word of … Read more. Awesome stuff Social Media Stats Trends Dare Digital Britain Digital Report Digital Stats

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

tags: social media strategy, social media ROI, social media metrics, how to measure social media. by Gemma Went. The next post in our social media strategy series looks at the all important 'metrics and measurement'. The ROI bit

The best advent calendar. Ever.

Gemma Went

I had to share this. Had to I tell thee. The master of finding awesome stuff (aka James Whatley) shared this on Twitter yesterday and I fell in love. It’s brilliant. It’s now on my bookmark bar so I can visit it daily and smile. suggest you do the same. Click here to see … Read more. Awesome stuff Marketing

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Case Study Crunch: FMCG Social Media Case Studies « The Cube

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Case Study Crunch: FMCG Social Media Case Studies. 23/06/2010. tags: Case Studies, Marketing, Social Media. by Annalisa Morgan. Over the past year or so, FMCG's have had their fair share of social media successes and failures

To procrastination and beyond …

Gemma Went

Photo by Aussigall Hello my friends. It’s been a while, I know. It’s not like I’ve been off blogging elsewhere, I’ve just been putting it off. Yes I’ve muttered the usual ‘oh I’m so busy right now …’, but that’s not the whole truth. To be honest I should’ve been blogging elsewhere too, but I’ve [.]. Personal development Personal improvement Witterings organisation tools procrastination putting things off

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The social media strategy series: Ongoing management and beyond

Gemma Went

This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.].

My tool de jour: Buffer

Gemma Went

Most social folk tend to have their own special way of doing things. suite of favourite platforms, a certain way of using them and the tools that tie it all together. I’m no different. A big part of my social strategy is to curate and share interesting content and I have a list of … Read more. Facebook Social Media Tools and Apps Twitter

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. Rumours spread online that their [.]. PR Social Media KD Paine social pr social pr 2011

The social media strategy series: Defining your resources

Gemma Went

We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you [.].

I’m going to tell you a story …

Gemma Went

Once upon a time, in September last year, I embarked on a journey with a new client. This new client was a new agency, an exciting new agency at that. Why Why so exciting, I hear you ask? Well, this new agency had a new model at its core. model that uncovers and shares brand stories. [.]. Marketing aesopagency

Looking backwards and forwards Part Deux: This time from me

Gemma Went

Last week I published some wonderful thoughts from a variety of people I admire. In these thoughts they answered two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast for 2011? However, I didn’t answer the questions myself. thought it [.]. Trends learning and trends

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social media management systems: A comparison

Gemma Went

I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. … Read more. Social Media Tools and Apps social media management systems

What is social influence?

Gemma Went

Photo by Paul Clarke Last week I took part in a hearty debate with Andrew Gerrard, Joanne Jacobs, Benjamin Ellis, Matt Rhodes and Azeem Azhar for social media week hosted by my friends at Likeminds. The clever folk at Brass got their mic’s on and recorded a few of us telling them what we feel [.]. Social Media Video Influence Social Media Week

Resolutions, waste of time or a chance to review, reflect and improve?

Gemma Went

I had an interesting discussion with a few friends at the weekend (in the pub, naturally). One friend asked what New Years Resolutions we’d all made. A few piped up with the same old: give up smoking, lose weight, get a new job etc. The rest were a bit ‘meh’ about it all, claiming resolutions [.]. Personal development New Years Resolutions

Case Study Crunch: Social Media Case Studies in Food & Drink, Part.

Gemma Went

Case Study Crunch: Social Media Case Studies in Food & Drink, Part 1. 19/05/2010. tags: Case Studies, Marketing, Social Media. by Annalisa Morgan. As social media advocates, professionals and devotees, we're all aware of how powerful

More Isn't Always Merrier

Gemma Went

We all use the phrase 'the more the merrier' in different contexts as part of our everyday speak, but what of the saying's use in the context of social media? Is it fair to say that all businesses should jump onto the social media

How to nail social media in 30 minutes a day

Gemma Went

If you’re serious about succeeding on social in 30 minutes a day (or less), you can. You simply have to put in the effort to set up your system. Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. Who is your target audience? Where do […]. The post How to nail social media in 30 minutes a day appeared first on Gemma Went.

Top 10 Social Media, PR and Marketing Links of the Month: December

Gemma Went

Ok, you got me. haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so [.]. Marketing Social Media Top 10 Links of the Month top 10 social media marketing pr links

The real life social network

Gemma Went

I stumbled upon this fantastic presentation by Paul Adams. It reaches 216 pages in all, but don't be put off by that, it's definitely worth the time investment. Paul takes a look at the psychology of being social and how that works with

Top 10 social media, marketing and pr links from last week

Gemma Went

Time for our weekly installment of the top 10 social media, marketing and pr links from last week. Enjoy. The Case for Converging Your Personal/Professional Networks 19 Tips for Driving Traffic to Your Blog Why Social Sharing Is Bigger

Infographic: The Growth of Social Media

Gemma Went

Stumbled upon this useful infographic on The Huffington Post this morning (originally from The Search Engine Journal, hat tip to Joanne Jacobs for sharing on Twitter). Although these figures are US biased, it’s interesting to note the increase in growth rate in age ranges and demographics. A few points worthy of a mention: The steep [.]. Social Media social media infographic social media stats

Case Study Crunch: IT and Technical

Gemma Went

Following the success of last week's Case Study Crunch: Food & Drink, Part 1, this week's post is a rather different kettle of fish: IT and technical. Below is a list of case studies ranging from Social Media Today's Matthew Gain on

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