December, 2011

article thumbnail

Six important shifts for social media in 2012

Dave Fleet

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too.

article thumbnail

Think Twice About Automating Your Social Media Efforts

SocMed Sean

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. The conversation primarily revolved around whether the “always on” nature of sites like Twitter require that you tweet 24 hours a day, since your followers aren’t necessarily in the same time zone.

Paper.li 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.

Brands 275
article thumbnail

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media.

article thumbnail

The Worst Reason to Hire a PR Pro

Waxing UnLyrical

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding.

Project 264

More Trending

article thumbnail

Facebook Brings Ads To Your Timeline – Whether You Like It Or Not

SocMed Sean

Nothing says social networking like advertisements. Right? Blech! Apparently Facebook isn’t satisfied with targeting advertisements to you in the right-rail of the Facebook user experience. Not surprising, since just about every Web UX professional will tell you that most web surfers have developed a blindness for content that lives in the right-rail. think about it…when was the last time you actually looked at anything in that annoying ticker widget?

Facebook 266
article thumbnail

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. But many still find it lacking so a number of companies have stepped in to try to fulfill this need.

Analytics 253
article thumbnail

Social Commerce Psychology [Infographic]

Mindjumpers

Tweet Some of the best marketing campaigns are based on the study of consumer behaviour and how the idea would be perceived by their target market. So, it is quite fair to compare the role of strategists to psychologists. The same is depicted in an interesting infographic by TabJuice. In this infographic, psychologists have defined six universal learning methods that have been identified in shoppers.

Patterns 260
article thumbnail

How to Find and Ban Members in Facebook Groups

Almost Savvy

Seemingly stealth group members. You know they're there, but you can't find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.

Groups 250
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

“You Have To Love People”: The Shashi Bellamkonda Interview

Firebelly

Twitter, Trains & Tandoori Chicken. I met Shashi Bellamkonda a few years ago at the Optimization Summits where we were both speaking (along with Mack Collier , Jason Fall s, John Jantsch , Jay Ehret , Mark Juleen and other members of the social media intelligentsia). I was immediately struck by the sheer number of people that Shashi knew – and how he intentionally went out of his way to get to know new people.

article thumbnail

My Wake Up Call

Waxing UnLyrical

Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success. Soon I had a proven blueprint I could apply to virtually any situation that came my way, knowing that if I stayed with it, the results would be positive.

B2B 242
article thumbnail

Sorry Google+ Even A Really Cute Muppets Commercial Won’t Convert Users

SocMed Sean

I’m a big fan of the Muppets. Always have been, probably always will be. So when a commercial featuring Beaker started playing during the recent Broncos vs. Bills game, it grabbed my attention immediately. As Beaker started singing Queen and David Bowie’s hit “Under Pressure”, I noticed that Beaker was framed in the familiar “Hangout” interface of Google+.

Google 255
article thumbnail

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Facebook Private Messaging for Brands

Mindjumpers

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. Apparently, this allows business pages to receive private messages from their fans. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. A message option between pages and fans is a significant feature that will allow businesses to interact more closely with customers on the service than ever before.

Brands 229
article thumbnail

9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.

article thumbnail

Storytelling, #OccupyTV, & Morgan Freeman: The Michael Husain Interview

Firebelly

Honesty, Being a storyteller, Love, Family, and Tart Lemonade. I met Michael Husain, President of Good Vibes Media , many years ago as I was looking for advice to make my first short film. We’d meet for lunch – always Vietnamese food – and over the years we became friends over bowls of Ph? Ga, Banh It T, and Nem Chua. I’ve been impressed with his body of work.

Film 240
article thumbnail

15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

You Suck! So I Unfollowed You On Twitter!

SocMed Sean

Maybe you should be more interesting! Let’s get something straight. For those of us who take social media seriously, it’s not a game. It’s not about numbers, it’s not about volume, and it’s not about tweeting every little thing we’re doing all day long. In fact, for me I make my living from social media and I take it very seriously.

Twitter 247
article thumbnail

15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

More than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday.

article thumbnail

How important is real-time data? It’s all relative

Buzz Marketing for Technology

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data.

Data 217
article thumbnail

Book Review And Giveaway: The Real Truth About Social Media

Josh S Peters

The real truth that “cuts through the bull shiitake of social media…” huh? We’ll see about that. When I first heard about this book I thought “oh great… another.” Though after a quick read I changed my tone. The Real Truth About Social Media is packed with unique insights and real world perspectives it’s an invaluable addition to any social media library and a must read for any true professional.

Review 201
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. Our visualization of the candid, cerebral, caffeinated Alan K'necht. I’m thrilled to bring you this interview with Alan K’necht! Alan and I hung out in San Francisco recently. He’s candid, cerebral and caffeinated – even as we discussed the merits of spending the weekend in San Fran after the conference.

SEO 224
article thumbnail

Who’s on Your Cheering Squad?

Waxing UnLyrical

Guest post by Erin Feldman. I never was a cheerleader. I wasn’t the type. I wasn’t extroverted or bubbly. I was one of the quiet ones. I liked to study. I liked to read. I liked to think. But even though I never was a cheerleader, I understand the benefits of having a cheerleading squad. A cheerleading squad cheers for the team despite how well or how poorly the team is doing.

article thumbnail

Do You Pout About Klout? What’s The Point?

SocMed Sean

So let me ask you a question. Do you know who President Barack Obama is? Probably. Do you know he has a Klout influence score of 86? Next question, do you know who Robert Scoble is? He has a Klout influence score of 88. Of these two people, who do you think would be considered more influential my anyone engaging online? According to their Klout scores, Robert Scoble would be considered more influential than President Obama because Scoble has a higher Klout score than President Obama.

Klout 244
article thumbnail

Why Do Organizations Still Fear Social Media?

Direct Marketing Observations

You don’t know what you don’t know. Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer.

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

This is a guest post by Harrison Jones. Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable.

NoFollow 198
article thumbnail

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure.

article thumbnail

2012 Social Media Predictions: 5 Must-Reads

Firebelly

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. By Avi Savar Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012.

article thumbnail

What “Saved by the Bell” Teaches us About Influence and Ambassadors

Waxing UnLyrical

Guest post by Justin Goldsborough. Remember that Johnny Dakota “Saved by the Bell” episode? You know, the one that taught us “There’s no hope with dope.”. Thanks, NBC. The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications.

article thumbnail

Employees Are A Critical Element To Your Social Media Success – Are You Leveraging Yours? Apple Isn’t!

SocMed Sean

Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. A barren wasteland full of bots and spam. When I mention people, I’m not just talking about your customers, prospective customers, bloggers, tweeters, and professional contacts on LinkedIn.

Apple 235