Tue.Aug 09, 2011

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My Yearly Social Media Douchebag Audit

Jason Yormark

Along with the hyper growth of social media platforms over the past few. years, comes the army of awful marketers that spam, mislead and embellish their experience. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side.

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#measurePR with Marshall Sponder (Part I)

Waxing UnLyrical

A week ago today, I spoke to Marshall Sponder for the very first time. I was quite excited, because I’ve been following his blog for ages. I mean, when you spell “measurement geek,&# you are really spelling M-A-R-S-H-A-L-L-S-P-O-N-D-E-R.&#. That’s how much into measurement he is! Marshall and I have been trying to connect for a long time, and I’ve always wanted to have him as a guest on #measurePR.

ROI 208
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The Gap Serves The Taco, Emphasizes Social Media

Firebelly

Mobile food vendors, or food trucks, are becoming a growing trend all over the country. While it’s far from a new idea, it’s gaining new-found popularity thanks to the ease of communicating and growing a following through social networking. Everywhere from New York to Indy , people are flocking to the streets to get authentic, unique foods from unique people.

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Eventually we’ll all be good at social media and then what?

Direct Marketing Observations

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media is, and and how we are supposed to use it. So instead of just a few of us knowing what’s going on along with the requisite snake oil guys, they’ll be a whole slew of us running around who actually might know

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Build Backlinks – 14 Easy Ways

Convince & Convert

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, and hundreds of billions of dollars in revenue lies a simple principle: Google optimization works.

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5 Reasons to Play Hooky in the Summer

Debbie Weil

This is not the first summer that I’ve taken a break from all digital, all the time. And I hope it won’t be the last. As I wrote last July, there’s something about a stretch away from DC that makes me feel like a kid in camp who wants to try new activities. This summer it was plein air painting. Above is the result of a class I took with painter Jill Hoy.

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5 Reasons to Play Hooky in the Summer

Debbie Weil

This is not the first summer that I’ve taken a break from all digital, all the time. And I hope it won’t be the last. As I wrote last July, there’s something about a stretch away from DC that makes me feel like a kid in camp who wants to try new activities. This summer it was plein air painting. Above is the result of a class I took with painter Jill Hoy.

Exercises 138
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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. The benefit from content marketing is you can incorporate keywords relevant to what you want to be known for on the web into the content you create.

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How Your Photo Tweeting Experience Changes

Ari Herzog

Studies indicate 14.9% of tweets contain links; and 1.25% of those links (or 2.1 million tweets a day) point to pictures hosted on photo sharing websites. Twitter users are familiar with the concept of adding images to tweets, typically using third-party services such as Twitpic , Yfrog , and Lockerz. While the ability to attach an image to a tweet is not new, twitter.com users (note this blanket statement does not apply to people who tweet from other desktop and mobile services) were always for

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Social Media: The New Word Of Mouth

Small Business Mavericks

A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Let’s face it, we live in a world where the Yellow Pages are used less and less often. People now conduct their searches for local businesses online.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Adds Image Upload Option to Tweets

Bill Hartzer

I’ve always been a fan of Twitter , even before Twitter became popular. It seems as though I’ve been on Twitter forever, just call me an early adopter. It looks like we are finally getting a much-needed upgrade to the Twitter web interface, which is really just a new small option. You can now add images to your Tweets, right from the web interface.

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Cloud Computing And The Streaming Of Everything Will Change Media Forever

Twist Image

We're getting much closer to the world of dumb clients. and that's a smart thing. Five years ago, the conversation about live video streaming was always relegated to a conversation about "the pipe" (the technology and the ability to deliver this type of data intensive media with the same flawless flow as broadcast TV). While it's still not perfect and many people still grumble over video buffering issues while they try to watch on their computers, tablets and smartphones, the technolog

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The 5 Must-read Books for Bloggers in 2011

ProBlogger

I’ve read dozens of marketing books in the past six months, and these are the titles that really stood out. Reading these will dramatically help you improve your blog. I promise! Launch. I used to work for a launch coach so assumed I knew everything about product launches. Until I read this book. This is the best business book I have read in the past year.

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A review of the ROI of Social Media

Jeff Esposito

A few months back, I was on a panel in Chicago moderated by Guy Powell. We got to chatting and one thing led to another and I agreed to review a copy of his book entitled ROI of Social Media (Amazon affiliate link) along with Jerry Dimos and Steven Groves. Unlike many social media books, this one is more of a textbook and is not an overly quick read.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Make Getting Sidetracked Work for You as a Blogger

ProBlogger

If you’re ever stuck for ideas to write about on your blog, here’s a little discipline that I’ve gotten myself into over the years that helps me a lot. It’s all about capturing those moments when you get sidetracked while writing blog posts. Make getting sidetracked work for you. I doubt I’m the only one who gets sidetracked while writing.

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Cartoon of the day

Jeff Esposito

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Building Content That Attracts Customers and Clients

Akamai Marketing

When your building content, you’ve got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. What to Consider When Building Content. Guess what? The same is true of content.

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