Wed.Jul 27, 2011

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Should You Use a QR Code?

Waxing UnLyrical

Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine.

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How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, p

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Is HTML Or A CMS Better?

Small Business Mavericks

Is it better to design a website using HTML or a content management system (CMS)? To be sure, there are pros and cons to either method. Here are a few things to think about when making your decision about whether to design your website using HTML or CMS. Security: In terms of security, HTML is superior; however, most CMSs have security plugins or add-ons that you can use to make your site more secure.

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Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. It’s a fun look back at the early days of online media relations so I thought I’d share it. I started doing online public relations activities in 1995 and from 1996-2000 I managed an online PR team and helped run an email press release service called Internet News Bureau that was eventually acquired by Internet.com.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Diversifying Yourself Into a Platform Business

Convince & Convert

Guest post by Phil Simon , a technology expert and the author of three books. You can back his latest project here. My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. I look at myself as a case in point: In a relatively short period of time, I was able to redefine my own business and launch completely new services.

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The 10 Trends In Technology You Must Pay Attention To

Twist Image

"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals are scared of technology. Following technology and tech trends has always been a key area of interest for me, personally. From the early days of personal computing to the first modems and connectivity, I've had a love affaire (no, geek affaire?

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Wordless Wednesday: A Surprise Visitor

Firebelly

Our new mascot?

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Why Google has dropped the ball with Google+ business accounts

Danny WhatMough

Tweet. There’s a been a bit of a palava in the last few days with Google deleting hoards of Google+ accounts that violate its “community policies” There are two main reasons for this according to the new social (formerly search) giant: Google has clamped down on ‘fake people’ or names that it deems to be ‘fake’ The problem is that this is very hard to get right.

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Great journalism – impartial but not neutral?

The Way of the Web

It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral.

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Cartoon of the day

Jeff Esposito

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. It is created by Awareness , which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their social media channels.

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Cartoon of the day

Jeff Esposito

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3 Great Social Media Lessons From Ancient History

Kikolani

This is a guest post by Ajay Chavda. Social media is capable of changing you, your business or your perspective overnight. It is important that we understand the social media before jumping on the social bandwagon. Tweeting, Facebook sharing and video making is only a miniature subset of the entire social ecosystem. History can teach us a lot about social media.

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You MUST Post Every Day on Your Blog [Misconceptions New Bloggers Have #2]

ProBlogger

This post continues our Misconceptions New Bloggers Have series and looks at one of the most common questions I’m asked about when speaking about blogging—posting frequency. I’ve lost count of the number of times I’ve heard prebloggers dismiss the idea of blogging because they don’t have the time or discipline to produce daily blog posts.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Personal [INFOGRAPHICS] prove the medium has jumped the shark

Jeff Esposito

I know that everyone loves to produce infographics, but when it becomes something that you can create for yourself and does nothing but fan the flames of the ME generation, it is safe to say that they have indeed jumped the shark. Looking at these two below, I would be hard pressed to find anyone that could give me a real business value to them. What do you think?

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Why Bieber SEO Copywriting Sex Doesn’t iPad Work Minecraft

ProBlogger

This guest post is by Greg McFarlane of Control Your Cash. Today, I bring you heresy. Not on the scale of Galileo trying to convince Pope Urban VIII that the sun doesn’t revolve around the Earth, but close enough. Stop believing the lies. SEO is a fool’s errand. SEO copywriting is the worst invention since the vuvuzela, and does at least as much to drown out coherent thought.

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