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The Spin Sucks Inquisition: Samantha McCain

Spin Sucks

On today's Spin Sucks Inquisition, we feature Samantha McCain, a PR up-and-comer who has a hard time adulting. You'll love getting to know her and Gini Dietrich pushes her on that topic and also helps her glow when she talks about her job. The post The Spin Sucks Inquisition: Samantha McCain appeared first on Spin Sucks.

The Myth of the Best Place To Work


This post was originally published on Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of. If it weren’t aligned, they wouldn’t be so happy, and you wouldn’t be a “best place to work.”. But here’s the problem.

Sexism is Alive and Well at This Year’s PRSA Conference

Spin Sucks

At the PRSA International conference, an APR-certified communicator tweeted about what a keynote speaker was wearing and proved sexism is alive and well. Gini Dietrich has the story and what that means for our industry and for women.and what we must do about it. The post Sexism is Alive and Well at This Year’s PRSA Conference appeared first on Spin Sucks. Related Stories Man Convicted of Fraud for Falsifying Contracts at Agency PR Industry Salary Survey Has Bad News for Women Can Technology Replace In-Person Meetings?

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Facebook Insights Metrics.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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[Cool Infographic Friday] Snapchat 101: What You Need to Know


Tip o’ the hat to MDG Advertising  for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. You know what they say about assumptions, right? What are they into? matcha.

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How to Use Instagram Stories and Snapchat to Drive Business

Katie Lance

Instagram Stories and Snapchat are taking the world by storm! We are seeing celebrities, business owners, real estate pros and everyday people creating awesome content on Instagram Stories and Snapchat. It is exciting to see! I am a big believer that the reason why these channels are taking off – is that we are craving more and more authenticity. It doesn’t have to be perfect.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA  and BuzzFeed. Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators  including influencers, partners and brands. On Sept.

A World Gone Social

Learn how companies must adapt to survive.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.

Lawyers, Is Social Media Worth It? You Decide.

Myrland Marketing

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it… this Social Media thing.” ” “I tried LinkedIn, but it didn’t produce anything for me.” ” “I can’t see how Twitter could possibly result in anything positive.” Networking. Interacting With People.

15 Years of Media Intelligence Innovation


Anniversaries remind us of who we are and where we’ve been. Ever since our founding… Read More.


#SocialPR Spotlight: Dinean Robinson

Waxing UnLyrical

This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. Jersey girl who’s been in PR for 12 years, Dinean and I “met” years ago… and then reconnected when I launched SPRV. loved that she said she’s been “stealing from me” for years, before she finally signed on as a Virtuoso – steal away, Dinean!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here she breaks down the discussion into a two-part series. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.

Association Social Media Jobs – Digital – October 27


Here’s the latest DIGITAL marketing jobs from the  SocialFish job board !  We focus on jobs in  social media , marketing , communications , PR , advocacy , digital and technology. Digital Marketing Associate | New York University Director of Marketing | International Franchise Association Product Marketing Specialist | Teachers of English to Speakers of Other Languages, Inc. plugin. Hurry!

Twitter to Discontinue Vine

SocialTimes Twitter

Twitter announced it will discontinue Vine, its looping video app, which launched in 2013. In a blog post , the Vine team announced the app will be discontinued “in the coming months.” Vine ” Vine said it will alert users before any changes are made to the Vine app or website. In addition, the Vine team said that users will be able to download their Vines, and that the Vine website will remain online so users can continue to watch previously posted content. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app. Thank you. Thank you.

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How to Increase Site Speed and Improve Your SEO Ranking


Contributed by ProBlogger SEO expert Jim Stewart of  StewArt Media. Whether you’re a hobby blogger or have turned your blog into a business, your main goal is always going to be increasing the number of visitors you have to your site. The way most of your visitors will find your blog is by searching on Google and finding it high in the search rankings. Create a Benchmark. Clear Your Database.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Is Virtual Reality Finally Ready To Be Social?

Ignite Social Media

Maybe…no, not really. Perhaps. I don’t know. Read on. I’ve been going back and forth on virtual reality’s “has arrived” moment for well over a couple of decades. This picture, incidentally, was taken back in 1989. That’s not me, btw. Today, I’m much more optimistic than I once was. We also use the Rift and Chromium VR a lot lately in content creation.

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Tips to Help a One-Person Marketing Team Succeed

Spin Sucks

How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers Three Content Approaches that Dominate SEO Where Does an Ultra Cool Content Marketer Go for Work?

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How to Create a Consistent Brand Voice on Social Media

Sprout Social

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. But one of the most difficult questions to answer is whether or not these channels all stick to the same tone. The perfect setup is for everyone to recognize your logo without any content. However, that’s not the case for most businesses out there.

Twitter Launches Rewarded Video on MoPub Marketplace

SocialTimes Twitter

Twitter’s MoPub  mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015 , and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Readers: Do you watch rewarded video ads in games and apps?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Social Automation Can Be Good, Not Evil

Convince & Convert

Social media automation gets a bad rap for robbing social of its humanity. Smart automation, however, is good—not evil. Social Media Strategy marketing automation social media automation Social Media Marketing social media marketing tools social media strategy

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What Is a Good Marketing Strategy for New Product Development?


Over and again, I have found that fledgling innovators or entrepreneurs start with the product… Read More.

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.

New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend


By ProBlogger Advertising Expert   Alita Harvey-Rodriguez of MilkIt Academy. It’s a tough world out there for bloggers. You all have incredible engaging content that your readers love, yet almost everyone expects something for free. You probably know that your content is more valuable than you’re paid or compensated for but justifying your media prices can often be a battle. Create your hit list.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Twitter Launches Hashtag-Triggered Emoji for NBA Teams

SocialTimes Twitter

Coinciding with the start of the 2016 NBA season on Tuesday, Oct. 25, Twitter and the National Basketball Association  launched hashtag-triggered emoji for all 30 NBA teams. When a user includes one of these hashtags in a tweet, the team’s corresponding emoji will automatically appear next to the hashtag. Fans can use these hashtags throughout the entire NBA season. NBA fans… Use your team’s hashtag to unlock their emoji! — NBA (@NBA) October 24, 2016. Here’s the complete list of NBA team hashtags: Atlanta Hawks: #TruetoAtlanta.

Search & Owned Media Most Used by Journalists

Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information:  Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. This is the first port-of-call for most people, not just journalists.  If there are any negative, or even not so good, listings make every effort to clean that up. Experts with video interviews.

The LinkedIn Mastermind Behind The Future Of Work

Twist Image

If anyone knows about the state of work and the economy, it would have to be Reid Hoffman. Hoffman is a known entity. He is the co-founder and executive chairman of LinkedIn. LinkedIn was recently acquired by Microsoft for over $26 billion. Along with being a part of what has become known as the PayPal Mafi a, he's also an investor in another tech and Silicon Valley startups (including Airbnb , Facebook , and many more). The billionaire is also passionate about how we work. and how we will work (he co-authored the bestselling books, The Startup Of You and The Alliance ). brand. business blog.

Relentlessly Pursue Your Professional Goals: A Case Study

Spin Sucks

Ready to achieve all of your professional goals? Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. The post Relentlessly Pursue Your Professional Goals: A Case Study appeared first on Spin Sucks.