Firebelly

FEBRUARY 8, 2012

Heineken is using Facebook in a fun way this Valentine season with their new app – Serenade. How it works. 1. Pick a Facebook friend that you want to ask out. 2. Using the app, you can ask that person out on a date in just four clicks. 3. A personalized serenade video (created based on information you provide) is posted on your love interest’s wall. 4.

Facebook 190

Facebook Video 190

Firebelly

FEBRUARY 7, 2012

You scratch my back, I'll scratch yours. Facebook fans love incentives–you scratch my back, I’ll scratch your back. Think about your personal page and the feeling you get when you start getting likes or comments on a post about finding your new favorite restaurant or a photo of you at the Super Bowl. When you receive those interactions you are more inclined to like or comment on that person’s posts too (you got to give love to get love).

Tips 172

Tips Facebook Questions Comments 172

Firebelly

FEBRUARY 5, 2012

What Henry Ford, Espresso, And Community Have In Common. A little over two years ago, I spoke on a panel with Jason Falls and Jeremy Epstein at GrowSmartBiz Conference in Washington D.C. (Thanks to Shashi Bellamkonda for making that happen). It was my first interaction with Jeremy – I started reading and following his work. Now I read his blog more often than any other marketing blog.

Communities 174

Communities Marketing Microsoft Authentication 174

Firebelly

FEBRUARY 6, 2012

It’s been an exciting week for sports (and social media) enthusiasts here in Indianapolis! Below are 5 must-reads on Super Bowl XLVI and social media that we wouldn’t want you to miss. Who Won the Social Media #SuperBowl? (Infographic). By Kyle Lacy At the ExactTarget Social Media Lab we looked at the nexus between the game, advertisers, and consumer social activity to see which brands made the most of the opportunity and here is what we found.

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Trendrr Social Media Sports Activities 190