Firebelly

SEPTEMBER 27, 2011

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word. The word defines you. And when an individual is the brand, everything that individual does helps form the definition of that brand.

Brands 209

Brands Twitter Tips Loyalty 209

Firebelly

SEPTEMBER 24, 2011

Developers got first access to the new Facebook Timeline profiles, and even non-developers are trying to get in on the action. Since I’ve already had a developer account and app made through Facebook, I noticed a pop-up inviting me to be one of the first to try it out. When I first opened my new profile, I was very thrown off. I’m usually quick to defend Facebook’s changes and the new profiles have spawned a lot of hype, but I didn’t feel a rush of excitement about it by

Facebook 195

Facebook MySpace Comparison Features 195

Firebelly

SEPTEMBER 30, 2011

It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t… 1. Say or do it in front of your mama – the “M” 2.

Conversation 192

Conversation Content Buy Examples 192

Firebelly

SEPTEMBER 26, 2011

Facebook rolled out a lot of changes last week. These changes have dominated the headlines – both online and off. Some users love the new Timeline. Some users hate it. Our designer, Jake Hamilton, shared his opinion in his blog post Facebook Timeline: First Impressions. As someone who helps clients navigate the constantly changing world of Facebook, I was more interested in how these changes would affect brands.

Brands 192

Brands Facebook Feed Feedly 192

Firebelly

SEPTEMBER 29, 2011

Do you really want to be the “Johnny Knoxville” of Social Promotions? Photo credit Dick House. Every brand is either running or looking into running promotions on Facebook and Twitter. This has spawned an eco-system of service providers to help run these promotion – from official network-approved platforms to legal advice to promotions specialists to community management.

Community building 170

Community building Metrics Communities System 170

Firebelly

SEPTEMBER 28, 2011

Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise. They do so through customized profiles where they post information about their classroom and projects they’d like to host.

Conversation 154

Conversation Project Hotels Hosting 154