Firebelly

DECEMBER 4, 2012

2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer.

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Nielsen Social Media Statistics Sentiment 241

Firebelly

DECEMBER 19, 2012

This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring. Instagram says it now has the right to sell your photos. By Declan McCullagh In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users’ photos without payme

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Policies Instagram Notification Privacy 199

Firebelly

DECEMBER 11, 2012

With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaign

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Firebelly

DECEMBER 26, 2012

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube. The best way to do that is simply optimize the video — keywords in the title, description, and tags; link from your website and Twitter to the video.

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Video Content Tips Marketing 191

Firebelly

DECEMBER 13, 2012

I hear from my friends in the video content marketing business that they’re frequently asked to create a viral video. As if it’s something they can just whip up, post it to YouTube, and it will become the next Charlie Bit My Finger, garnering millions of views in a few days. To tell the truth, you can’t actually create a viral video.

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Video Meme News YouTube 186

Firebelly

DECEMBER 12, 2012

Today’s article is a guest post by Jason Bean , Internet Marketing Sherpa at Deep Ripples. I recently wrote a post that discussed how Major League Baseball used Instagram to really connect with their fans. For that post the main focus was on Instagram and how MLB was taking advantage of the photo sharing activity of their fan base using the popular photo editing and sharing app to create engage content for their own site, and the sites of the other teams involved in the post-season.

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Firebelly

DECEMBER 24, 2012

Facebook Gifts rolled out in the U.S. just in time for the holiday shopping season. Learn all about it in these 5 must-reads. Facebook Gifts Now Available to All U.S. Users. By Chloe Albanesius Just in time for some last-minute holiday shopping, Facebook today rolled out its Gifts products to everyone in the U.S. How to Buy Facebook Gifts for Friends.

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