August, 2012

Firebelly

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3 Ways To Tell If Facebook Fans Like The Content You’re Curating

Firebelly

You’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know ? Here are 3 indicators that will help give you a clue. Interactions. Okay, so this one’s a little obvious. But if the content is getting a lot of positive comments, Likes and shares, then there’s a good chance it’s going over well with your audience.

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8 Tips On Developing A Social Publishing Approach For Brands

Firebelly

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measu

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Tony’s Shoe Shine: A Lesson In Remarkable Personality

Firebelly

Recently, I was presenting to the executive team at Web.com in Jacksonville, Florida. On my way back, I encountered Tony just outside the airport security check. My companion, Shashi Bellamkonda, and I were thoroughly impressed with Tony and got our shoes shined. “Recently” was actually three months ago. And I’m still thinking about Tony’s Shoe Shine.

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2 Cool (And Free!) Instagram Analytics Tools

Firebelly

I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Well, I could have scrolled through all of my photos and tallied it up, but who has time for that? Not this guy (and I’m sure you don’t either).

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! Less filling!” types of discussions. But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from.

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9 Curated Moments From The Social Curation Summit

Firebelly

The result of 24 images shot from the penthouse. Shot with an iPhone. 16 images stitched together. In July, I participated in the Social Curation Summit in New York City. Here are 9 noteworthy sound bites from Twitter that represent the variations in conversation, people and moments – my curation from within the Social Curation Summit. You’ll see that I’ve ended with two of my own tweets.

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You Ruined the Internet for the Rest of Us. Thank You.

Firebelly

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. The problem was, people were creating “thin content.” This is the poorly-written crap that’s thrown together with an article spinner and an infinite number of monkeys, trying to trick search engines into ranking their stuff higher than it should have been.