Firebelly

JULY 18, 2012

Ask for unlikes? I thought we wanted likes. At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about. Let’s say you neglected advice about giving away an iPad to grow your community. Now you have a couple thousand fans – big deal.

iPad 262

iPad Facebook Conference Applications 262

Firebelly

JULY 31, 2012

Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Curation is an art form into itself. While it’s not as pure and noble as content creation, it’s more than aggregation.

Aggregator 210

Aggregator Curation Paper.li Patterns 210

Firebelly

JULY 23, 2012

The Firebelly crew wishes the Colorado theater shooting victims’ loved ones our sincere condolences. I was unsure if I wanted to compile this round-up. I didn’t want to come off as opportunistic or insensitive. When tragedy strikes, however, social media sites are frequently the first places traditional news sources (along with worried family and friends) turn to for more information.

Social Media 206

Social Media YouTube Conference News 206

Firebelly

JULY 9, 2012

Here are 5 must-reads on new changes Twitter made to its search functionality we don’t want you to miss. Simpler search. By Frost Li Today we’re introducing search autocomplete and ‘People you follow’ search results to twitter.com. In addition to recent improvements like related query suggestions, spelling corrections and more relevant search results, these updates make it even easier to immediately get closer to the things you care about.

Engineering 197

Engineering Blogger Features Google 197

Firebelly

JULY 2, 2012

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. We will be sharing some of our own thoughts on the conference later this week. Photos, Engagement Are Keys To Facebook Marketing Success.

Conference 186

Conference Marketing Banking Analysis 186

Firebelly

JULY 11, 2012

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. After all that is a large part of what we do everyday for our clients. I was somewhat disappointed when the session was called to an end because it felt as though the panelists were just starting to scratch the surface.

Communities 183

Communities Conversation Content Facebook 183

Firebelly

JULY 16, 2012

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity.

Yammer 183

Yammer Social Media Social Enterprise Microsoft 183