Firebelly

NOVEMBER 15, 2011

BLOG! Blogging should be the meat and potatoes of any social media marketing (and/or SEO strategy). The benefits of blogging outweigh the costs. Seriously. So, why are you looking at us with blank stares and mouth agape? Whether you have no idea what a blog is or the idea of writing intimidates you into a frozen face of fear, you are not alone in your hesitation to blog.

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Firebelly

NOVEMBER 4, 2011

Probably. The internet is progressively moving in to a new age, where knowledge gathering is no longer the dominant use for the web. Information has given way to interactivity. Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. This movement used to be called Web 2.0 , but that term is unfortunately now just associated with overly-glossy websites with giant buttons.

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Firebelly

NOVEMBER 11, 2011

The past couple days in social media have shown why it’s important to think about, and then re-think, everything that’s posted to Facebook and Twitter. It doesn’t matter if you’re just representing yourself or a whole brand, it only takes one simple mistake before your screw-up goes viral. Ashton Kutcher Missed The News. By now, most of us have heard about the Joe Paterno scandal.

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Firebelly

NOVEMBER 7, 2011

Google launched Google+ Pages for business today. Below are 5 must-reads related to this that we wouldn’t want you to miss. Google+ Pages: Connect With All The Things You Care About. By Vic Gundotra For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term.

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Firebelly

NOVEMBER 23, 2011

We hear this question all the time. “What are the best days and times to update my brand’s Facebook page?” Before I share our response, let’s look at what various studies & reports across the web have to say. Best days and times to update your Facebook page. Saturdays at Noon. Weekends and off-peak hours from 2pm to 5am. 8pm weekdays and 11am on Saturday.

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Facebook Study Communities Report 192

Firebelly

NOVEMBER 29, 2011

The goal: get people to read your blog posts. While blogging acts as an integral SEO tool, your blog will have to engage readers to get them to leave a comment, share it or come back. Getting started can be awkward but there are a few tricks to finding some good topics to blog about. My editor, mentor and buddy ol’ pal, Erik Deckers , taught me to ask new clients questions with numbers to pull out some blog ideas.

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Social Media SEO Marketing Industry 184

Firebelly

NOVEMBER 1, 2011

Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Last week, I went to check in at Godspell and found a little orange button in the top right corner of my screen that said “Special Here.” I opened it to find a message telling me to find t

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Firebelly

NOVEMBER 21, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. By Olivier Blanchard Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot.

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Social Media Case Study Social CRM Study 168

Firebelly

NOVEMBER 10, 2011

A doodle from Alexander Simpson-Lang during my class at IUPUI. I was at IUPUI’s New Media program recently speaking about building a personal story and activating social networks. I asked the class two questions. The first question was what kinds of content are you most likely to share? Here are some of the responses. “People or companies who are interested in helping the community.”.

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Firebelly

NOVEMBER 14, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Beyond Facebook Analytics, The Guide. By Thomas Baekdal A couple a weeks ago, Facebook came out with a new “Insights” dashboard. It was a big improvement from what we had before, mostly because the metrics are all based on people instead of interactions. Why is this important?

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Social Media Compete Metrics Study 168

Firebelly

NOVEMBER 28, 2011

Below are 5 social media must-reads (all related to Cyber Monday) that we wouldn’t want you to miss. Cyber Monday Piggybacks On Social Media To Become Top Online Shopping Day. By Scott Silverman According to Shop.org, 29 percent of consumers will check out a retailer’s Facebook page as part of their online holiday shopping this year. Of course, these are just the people who say they’ll seek out this information and it doesn’t take into account the number of people that will see sales and p

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Firebelly

NOVEMBER 22, 2011

Have you set goals? Do you know what your audience wants? Rodin's "The Thinker" depicts a man in sober meditation battling with a powerful internal struggle. Source: Wikipedia. Now that you have determined to venture on a blogging track to reach your customers and audience, it’s a good idea to identify motives for the blog. As with any marketing plan, it is essential to ask “Why are we going to try this?

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Firebelly

NOVEMBER 24, 2011

Happy Happy Thanksgiving from all of us here at Firebelly! Extreme Thanksgiving, designed by Resource Media , visualizes how the elements have affected your Thanksgiving dinner. And the part to ponder is that it isn’t likely to get better in the future. The elements have affected your Thanksgiving dinner.

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