Top Social Media Informer Marketing Social Media Content for September, 2011

3 Tips For Building Your Brand On Twitter

Firebelly

SEPTEMBER 27, 2011

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word. The word defines you. And when an individual is the brand, everything that individual does helps form the definition of that brand.

Brands

Brands Twitter Tips Loyalty

Social Media Citations: You just got served!

Firebelly

SEPTEMBER 8, 2011

When out window shopping for fun gifts to send to my friends in the Midwest the other day, I stumbled upon these Social Media Citations that made me laugh and triggered my inner dialogue to say, “I know a few people who need served with these on a daily basis!&#. This got me thinking about the biggest annoyances I find on social media. I asked friends, reviewed my own wall and searched around the Internet.

Social Media

Social Media Energy Review Research

7 Reasons Why The Time Is Right For Online Community

Firebelly

SEPTEMBER 3, 2011

People ask me all the time for my recommendations and thoughts on building online communities – and why this is such a good time to build them. The answer is layered and yet perfectly straightforward. People are less willing to commit to traditional organizations. People want greater transparency from traditional organizations. People want to make smaller commitments to more organizations.

Communities

Communities Organization Research Brands

12 Questions To Ask Before You Build An Online Community

Firebelly

SEPTEMBER 10, 2011

“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will building a community support them?

Questions

Questions Communities Organization Activities

Facebook Timeline: First Impressions

Firebelly

SEPTEMBER 24, 2011

Developers got first access to the new Facebook Timeline profiles, and even non-developers are trying to get in on the action. Since I’ve already had a developer account and app made through Facebook, I noticed a pop-up inviting me to be one of the first to try it out. When I first opened my new profile, I was very thrown off. I’m usually quick to defend Facebook’s changes and the new profiles have spawned a lot of hype, but I didn’t feel a rush of excitement about it by

Facebook

Facebook MySpace Comparison Features

15 Posts on How Facebook Changes May Affect Brands

Firebelly

SEPTEMBER 26, 2011

Facebook rolled out a lot of changes last week. These changes have dominated the headlines – both online and off. Some users love the new Timeline. Some users hate it. Our designer, Jake Hamilton, shared his opinion in his blog post Facebook Timeline: First Impressions. As someone who helps clients navigate the constantly changing world of Facebook, I was more interested in how these changes would affect brands.

Brands

Brands Facebook Feed Feedly

6 Annoying Ways You’re Using WordPress

Firebelly

SEPTEMBER 16, 2011

I’ve never made any attempt to hide it, I have an ongoing love affair with WordPress. The website management system flat-out beats all other blogging and even web development platforms I’ve worked with… when used correctly. Often times, WordPress I’ve found WordPress used poorly. Handy features go unused, the website looks boring, and issues plague the website.

WordPress

WordPress Delicious MySpace StumbleUpon

Content & Conversations: The MBJ Rule

Firebelly

SEPTEMBER 30, 2011

It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t… 1. Say or do it in front of your mama – the “M” 2.

Conversation

Conversation Content Buy Examples

Monday’s 5 Social Media Must-Reads

Firebelly

SEPTEMBER 19, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%. By Josh Constine Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker.

Social Media

Social Media Tweetdeck HootSuite Study

3 Ways Facebook Attracts An Older Crowd, How Google+ Can Catch Up

Firebelly

SEPTEMBER 2, 2011

While it may be criticized for every step it takes, Facebook is very well known for doing one thing especially well: attracting a whole new crowd to the internet. The baby-boomer crowd was never strongly into the internet or technology in general before around 2006. Since then, Facebook has been infiltrated with moms, grandmas and people from every generation.

Google

Google Facebook Social Networking Activities

GetGlue Gets Down to Business

Firebelly

SEPTEMBER 13, 2011

GetGlue , the social service that many call “the Foursquare of entertainment,&# launched its dashboard for marketers this week. The program allows official marketers of TV shows, books, movies and all other entertainment mediums to manage their accounts through tracking stats and managing promotional campaigns. This will make pulling tangible results from the service and enhancing offerings from the entertainment medium to the fans much easier and concise.

Foursquare

Foursquare Discount Company Conversation

10 Reasons Why I’m Going To Socialize West

Firebelly

SEPTEMBER 15, 2011

What Rob Lowe, Todd Tweedy, San Francisco, Making Money and Social Media have in common. The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. Plus, the cool San Fran-based Rickshaw Bags case study.&#. #1. Much like my company’s approach – it’s about the results.

Klout

Klout Case Study Conference Mobile

Quit Snoozing and Wake N Shake!

Firebelly

SEPTEMBER 21, 2011

I’m one of those “morning people.” When my phone alarm goes off in the morning, I jump out of bed, ready to start the day. My internal alarm often wakes me up before my phone, to be honest. But I know many people who hate mornings more than going to the dentist. They snooze their alarms several times before actually getting up to start the day.

iPhone

iPhone Buy

Social Promotions: The Greatest Risk And Reward Post

Firebelly

SEPTEMBER 29, 2011

Do you really want to be the “Johnny Knoxville” of Social Promotions? Photo credit Dick House. Every brand is either running or looking into running promotions on Facebook and Twitter. This has spawned an eco-system of service providers to help run these promotion – from official network-approved platforms to legal advice to promotions specialists to community management.

Community building

Community building Metrics Communities System

Political Ads To Hit Twitter Soon, Is It Too Much?

Firebelly

SEPTEMBER 23, 2011

Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.

Twitter

Twitter Trends Campaign Cost

Leave My Facebook Lists Alone

Firebelly

SEPTEMBER 20, 2011

Before I wrote a post on the new Facebook lists, I was giving them some time to marinate. I wanted to take them for a trial run before I jumped to conclusions that it was another horrible update on the Facebook Wall of Shame, as many other Facebook users have done. After testing them out for the past week, here are my findings: The Smart Lists are, in fact, smart.

List

List Facebook Features Groups

Conversations: Schools going Skype

Firebelly

SEPTEMBER 28, 2011

Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise. They do so through customized profiles where they post information about their classroom and projects they’d like to host.

Conversation

Conversation Project Hotels Hosting

GLS Update: Americans are not checking in

Firebelly

SEPTEMBER 9, 2011

Our good friends at the Pew Internet and American Life Project have found that, while your personal newsfeed may be flooded with check-ins and friends adding locations to their statuses, most Americans are not revealing their locals. To be specific, only 28 percent of mobile phone users in the U.S. are using the services. Furthermore, five percent of cell owners use their phones to check in to locations using geosocial services (like Foursquare or Gowalla ).

Foursquare

Foursquare Project Eventful Mobile

The 13 Components Of Stimulating Conversation

Firebelly

SEPTEMBER 22, 2011

Conversations opens doors online and in social spaces. While Jim Morrison’s mantra might have been “ People are Strange ”, I love people. They intrigue me. Their dreams, frustrations, pursuits and actions fascinate me. Their stories fuel and inspire me. However, reading and seeing from a distance is a spectator sport and not my cup of tea. I prefer a more direct contact sport – conversation.

Conversation

Conversation Sports Skills Meeting

Monday’s 5 Social Media Must-Reads

Firebelly

SEPTEMBER 12, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization. By Michael Stelzner Are you wondering how to get your updates into your fans Facebook news feeds? Did you know that 90% of the people who click your Facebook fan page don’t come back to your Facebook page?

Social Media

Social Media Social CRM Curation Feed

Social Media Informer

September, 2011

Firebelly

3 Tips For Building Your Brand On Twitter

Social Media Citations: You just got served!

Trending Sources

7 Reasons Why The Time Is Right For Online Community

12 Questions To Ask Before You Build An Online Community

Facebook Timeline: First Impressions

15 Posts on How Facebook Changes May Affect Brands

6 Annoying Ways You’re Using WordPress

Content & Conversations: The MBJ Rule

Monday’s 5 Social Media Must-Reads

3 Ways Facebook Attracts An Older Crowd, How Google+ Can Catch Up

GetGlue Gets Down to Business

10 Reasons Why I’m Going To Socialize West

Quit Snoozing and Wake N Shake!

Social Promotions: The Greatest Risk And Reward Post

Political Ads To Hit Twitter Soon, Is It Too Much?

Leave My Facebook Lists Alone

Conversations: Schools going Skype

GLS Update: Americans are not checking in

The 13 Components Of Stimulating Conversation

Monday’s 5 Social Media Must-Reads

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