July, 2011

Firebelly

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4 Social Media Mistakes Easily Prevented By Common Sense

Firebelly

Not everyone has common sense when it comes to social media. Some people are still new to the game and trying to figure out exactly how all this ‘nonsense’ works. Many of these people own businesses. I’ve found 4 horrible (yet sometimes hilarious) mistakes to bring to attention only in hopes that nobody else will make these mistakes.

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7 Reasons To Attend The Next AllFacebook Expo

Firebelly

Todd Tweedy, AF Expo moderator (l) and Stewart Quealy, Director of Content, Events/Conferences at Mediabistro.com (r). I had the benefit of experiencing this conference as an attendee and speaker. Here are 7 reasons why you should attend the next AllFacebook Expo : 1. Facebook focused education. Facebook has 750 million users and the real opportunity is to for people, and brands especially, to do more with Facebook and its apps.

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Client Profile: Unrelenting Social Relationship Builder – Mark Juleen

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Mark Juleen - Dynamic, inimitable "apartment marketing nerd" …Apartment marketing has evolved into storytelling, relationship building, and measurement – and the future is already here. This week J.C. Hart will break ground on a $19 million project, they’ll enter their fourth year with a mostly digital marketing program, and will begin working on a social layer to their CRM system.

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Monday’s 5 Social Media Must-Reads

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Below are 5 social media must-reads that we wouldn’t want you to miss. Four C’s for Community Cultivation. By Ike Pigott I have a friend who is building a nice niche community around natural hair. While not entirely new to communications or even blogging, she was new to the concept of building an intentional audience. She asked me for suggestions, and this is what I shared with her.

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Is Google Losing Focus?

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Everyone has heard about Google+ already. When the search giant revealed its attempt at social networking, the news spread through the internet like wildfire. It has some extremely nice features lined up and it’ll be exciting to see how it eventually stacks up against Facebook, but it’s even more interesting (to me, at least) how Google is switching its focus from a branding standpoint.

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Twimbow, Twimpretty

Firebelly

I’ll admit it. I’m a sucker for pretty packaging. Does your product come with pretty pretty graphics and charts? SOLD. Is your product in tiny, adorable packaging? DONE. Which is how, in college, my roommate and I ended up with a case of adorable and tiny-sized yet almost impressively terrible tasting Gatorades. I think we eventually finished the case because every few days we’d walk past it and think, “Oh, it can’t be that bad.

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Innovative Facebook Marketing Campaigns That Work

Firebelly

Five years ago, nobody expected the new social networking website called “Facebook&# to become a powerhouse. Now, companies invest billions of dollars each year into finding new ways to reach an audience through the social giant. Some have succeeded by finding truly unique ways to attract attention, including adding new levels of interactivity and sharing.

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