Wed.Jan 11, 2012

Firebelly

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How Social Media Campaigns Affect Brand Advocates

Firebelly

Social media campaigns have both immediate and lingering effects on your brand’s bottom line. A recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign. Those same advocates were also much more likely to recommend the product to friends and family.

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