Lauren Johnson Joins Firebelly As A Social Media Manager
MAY 16, 2016
We’re excited to announce that Lauren Johnson has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Describe yourself in 140 characters or less: “I always knew in another life I could fly which is why in this life I dance.”. Favorite social network(s): Instagram, Facebook and Snapchat. Favorite emoji(s): I am not shy about using emojis.
SHORTHAND: Jay Baer On “Hug Your Haters”
MARCH 14, 2016
In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert. ” Let’s get to the questions! 1. Why are haters important? Jay: Two reasons. First, because you can find them. Email me!
We’re Hiring A Social Media Coordinator
APRIL 5, 2016
We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Could it be you or someone you know? PRIMARY RESPONSIBILITIES. Create monthly content calendars of status updates and images for clients’ social media channels. Publish content to our clients’ social media channels. Provide clients reports on program performance.
3 Simple Ways To Show Thanks To Social Media Followers
NOVEMBER 19, 2015
In the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2 Retweet. Retweet, regram, repeat! Chances are, your customers share your content. We can help!
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. These three tools make it easy! Canva. Of the three tools I’m sharing, Canva is the most robust. It provides a ton of pre-existing images and templates you can use. Or you can create your own. Available templates: • Facebook cover photos. Facebook posts. Facebook apps.
Social Media Management Must-Have: Sprout Social
SEPTEMBER 8, 2015
I’m often asked about my favorite social media management tools. Starting with this post, I’ll be sharing them in a must-have series on our blog. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. love the desktop and mobile app interfaces. Must-Haves Social Media Management
The Dark Side Of Social Media
JANUARY 11, 2016
A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then. Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” ” You can watch the story below.
Using Social Media To Promote Your Products & Services
JANUARY 19, 2016
Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. You can watch his interview in its entirety below. Video URL: https://youtu.be/vpff-9xJwEk vpff-9xJwEk ]. Need help promoting your brand’s products and services on social media? Get in touch !
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Denys Prykhodov / Shutterstock.com. Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
Leadership: The Firebelly Retreat
JULY 13, 2015
Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first. And I decided to break a few rules along the way. rented a house on the beach on Lake Michigan. invited my core team along.
How Brands Land On The Social Media Naughty List
DECEMBER 15, 2015
Not feeling the love from your customers or followers on social media? These three common mistakes may have placed you on the naughty list. #1 Not Responding. You ignore your audience’s questions and don’t address their complaints. You never thank them for their compliments. Not responding to customers is a response—it says you don’t care about them. #2 Not Sharing. Get in touch!
7 Instagram Marketing Tips For Bars, Restaurants & Breweries
APRIL 19, 2016
We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers? Instagram is the fastest growing social network—with 400 million users, it’s bigger than Twitter. Search for those tagging your brand in their photos or updates.
Pinterest And Instagram Make Shopping Easier
JUNE 15, 2015
I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy! Businesses will be responsible for customer service and shipping of their products, and Pinterest promises to not take a cut of the sales (so far).
3 Ways You’re Scaring Customers On Social Media
OCTOBER 26, 2015
Halloween is almost here. Is your brand tricking customers more than treating them on social media? WHY YOU’RE SCARING PEOPLE. 1. You’re inaccessible and hard to find. Your customers can’t find you. Your social profiles aren’t optimized for search. There may by duplicate, unofficial or “rogue” accounts not managed by you. 2. Your publishing approach is inconsistent. You ignore them.
Twitter Best Practices For 2016
FEBRUARY 15, 2016
Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Respond. It says you don’t care. You do care , don’t you? 2. Retweet. You love it when customers share your content. Reward.
How Brands Should Prepare For Facebook’s Dislike Button
SEPTEMBER 21, 2015
For years, people have been asking for a dislike button on Facebook. It seems that Mark Zuckerburg is finally ready to give the people what they want. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it.”. Not sure how?
9 Social Media Marketing Twitter Chats You Shouldn’t Miss
SEPTEMBER 28, 2015
Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! BLOGCHAT. What: Different blogging topics are discussed each week. Learn more ]. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. CONTENTCHAT. Learn more ]. SOCIALCHAT. Learn more ]. INFLUENCERCHAT.
10 Instagram Best Practices For 2015
APRIL 6, 2015
Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 2) Go behind-the-scenes. Videos?
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
Running, Kinesiology & Marketing: The Rachel Smith Interview
JULY 20, 2015
When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst. The Hanover College student, and daughter of an entrepreneur, Rachel has spent the last two months working as an intern at Firebelly. How do you describe your role? My role at Firebelly is a diverse one.
Stop Making This Common Social Media Marketing Mistake
MAY 11, 2015
I’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. What am I talking about? They’re almost always embarrassed to respond. We can help!
A Clever Way One Retailer Brings Pinterest From Online To In-Store
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store. It Stood Out.
The #1 Quality Of Amazing Social Media Managers
MAY 26, 2015
Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? They’re fluent in using both sides of their brains! That really sums it up. The best social media managers are creative when developing content and compassionate when dealing with customer service issues.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Spring has sprung and it’s time to clean up your social media channels! Use these four free tools to gauge how you’re doing and how you can improve. For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. Get your blog audit here. For Facebook: LikeAlyzer.
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Sarah Greenough, VP, Princeton Properties . Okay, it won’t.
Firebelly Begins Work With Gnarly Grove Hard Cider
FEBRUARY 22, 2016
We’re excited to announce that we have recently started working with Gnarly Grove Hard Cider. Gnarly Grove Hard Cider, crafted in Indiana, is naturally gluten-free, made from 100% fresh pressed apple cider and available in two flavors—Original Blend and Legendberry. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.
9 LinkedIn Best Practices For 2015
MAY 18, 2015
LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To To make sure you’re using it effectively, follow these nine best practices. #1 Optimize Your Profile. Make sure your profile is complete! Make this your first priority before you start networking or sharing your business on LinkedIn.
8 Favorite Memories From My 8 Years At Firebelly
JUNE 23, 2015
LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. How could I not love that? This was my first time traveling to speak at a conference. It was in San Francisco and I was nervous.
How Social Media Generates Sales You Can’t Track To Social Media
MARCH 23, 2015
A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” ” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good. They just can’t.
Best Days And Times To Post To Your LinkedIn Company Page
AUGUST 10, 2015
It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? To answer that, let’s first take a look at what several different studies on the subject have to say. Best Days And Times To Post To Your LinkedIn Company Page. Feel free to click on each to see the source. Tuesday—Thursday, 7am-9am. Tuesday—Thursday, 7-8am, 10-11am + 5-6pm. Midweek is best.
Why Facebook Is Still the Hottest Social Network for Brands
APRIL 11, 2016
Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. That’s the conclusion from this Statista chart. and the total mobile minutes spent on each network every day in the U.S.
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2. Create holiday gift boards.
How To Create Fireworks With Customers On Instagram
JULY 3, 2015
No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform. Post interesting photos and videos on a regular basis—not too much that you annoy people and not too little that they forget about you. BE RESPONSIVE. Respond to them! We can help!
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out!
Dig IN Names Firebelly Social Media Agency Of Record
MAY 4, 2015
We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. Dig IN provides educational resources for agricultural, culinary arts and local food sectors in Indiana. They understand our organization.
3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media
JUNE 29, 2015
Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” ” Below are my slides from that presentation. Slideshare URL: [link] ]. If you’re a non-profit struggling with the pain points featured in these slides or with channel management, social ads and influencer outreach, we can help you
A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results
APRIL 13, 2015
We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” ” This post provides the answer. That “box about our brand” is the Google Knowledge Panel. Google+. Instagram. LinkedIn. Myspace. Twitter. YouTube. Social Media
Facebook Like-Gating Is Gone: Now How Do You Get New Fans?
NOVEMBER 7, 2014
Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. This has many people upset. What are they going to do now to get more fans? I’ve got one word for you—ads. You need to run. Facebook Social Media