Sun.Jul 03, 2011

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Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Why? Because he was the mayor. Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit.

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SEO: social networks influence search rankings | Sherrilynne Starkie

Sherrilynne Starkie

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Tandemizing Your Content Marketing

Small Business Mavericks

It’s important, as a small business, to have a content marketing strategy. What’s the alternative? You could just post random content and hope it gains traction, drives traffic, and wins customers. But that’s kind of like wishing in a well. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company.

Content 164
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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On Independence

Waxing UnLyrical

Going through the grind. Earlier this year, I went through the process of getting my Overseas Citizen of India (OCI) card. Since India doesn’t recognize dual citizenship, every former Indian national, on acquiring the citizenship of another country, has to go through a painful process of first “renouncing&# his/her citizenship (you actually have to apply for and receive a “renunciation certificate&# ).

Travel 146
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

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Mapping Your Social Graph

Proactive Report

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto. Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders.

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Twitter, Celebrities And People In Power In Power = Big Mess

Twist Image

Episode #260 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ).

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The Secret to Blog Popularity

ProBlogger

This guest post is by Ankesh Kothari of SuccessNexus.com. Psychologist Antonius Cillessen of the University of Connecticut wondered how kids became popular. So he started researching social behaviors and peer relations of early adolescent kids in American schools. And he found something very interesting. He found that every school had a bunch of very friendly kids who are socially accepted and liked by everyone.

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Are You a Creative Blogger?

ProBlogger

This guest post is by Chris Kahler of bloggeritus.com. It doesn’t take a genius to stroll around cyberspace and quickly find that the World Wide Web is littered with junk. There is a lot of “stuff” out there, most of which isn’t very good. On the flip side, though, there are still many amazing gems hidden beneath the rubble. The magical ingredient that marks the divide is creativity.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.