Thu.Jun 02, 2011

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My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing

yMarketingMatters

There are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. It.

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Is Being Too Social Ruining Social Media?

Direct Marketing Observations

I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think. What happens when you have so many options to do something or buy something or say something or share something in social? Is there a tipping point looming here where eventually everyone tires of being so social?

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Trending Sources

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8 Questions to Ask After Facebook Community Growth

Firebelly

Your community has grown significantly. People have responded to your story and your conversational style. Your last contest brought hundreds of new members to your Facebook community. Here are a few points to now ponder: 1. How has the audience make up changed? 2. How has the conversation changed? Are the existing advocates being drowned out? 3. Is your story still coming through?

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How to Best Work With a PR Pro

Waxing UnLyrical

This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Button Wars, Coming To A Blog Near You

Josh S Peters

There is a war on the horizon comprised of battles for your clicks and it will be played out thousands of times a day on blogs across the world. As with all online battles for clicks and notoriety,lately, we have Facebook to blame for starting this. It started with Facebook’s Like button. A way to quickly share the things you found significant (or at the very least interesting) with your friends, fans, followers, and family.

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10 Twitter Tips to Make Friends

Ari Herzog

This is a guest article written by Thomas O’Rourke. Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. Directories are an easy source of followers and many offer the capability to list yourself based on your interests.

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Why are you following me?

Janet Fouts

I’ve been gratified and a little puzzled by some of the people who follow me on Twitter (or any other social network for that matter). I mean, sure I hope you follow me, and a lot more people too, but sometimes a girl’s just gotta wonder what makes people choose to follow one person and not the other. I did a little rough surveying of my Twitter friends and it seems there are really only a few ways people make the decision to follow or not follow on Twitter.

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A Hammer Isn’t a House – Don’t Confuse Tools with Metrics

Convince & Convert

Last week I spoke about The NOW Revolution at a dinner for 50 or so social media and email marketers, all employed by major corporations based in NYC. It was a great time. Steaks were eaten. Wine drank. Books signed. Interesting conversation participated in. What struck me most, however, was a chat I had with a Director of Social Media for a multi-national brand.

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The Federal Government Can Learn a Few Things from a New State Government Website

Social Media Strategery

Have you checked out the new Utah.gov yet? According to the press release , the site gets 1.2 million unique visitors a month and last year “processed more than 25.1 million secure electronic transactions through the official state website, mobile-optimized services, automated phone system, and point-of-purchase systems at retail outlets statewide.

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Uncoupling Everything

Twist Image

Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to be about destination. Yahoo! quickly evolved from a search engine to a portal in the early days of the Web. AOL was picked up by Time Warner in 2000 because it was seen as the next generation of destination media. For years, the biggest players online were the destinations.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The New Twitter and Why Im Purging All 30,000 of My Friends

Stay N' Alive

This has been done many times before and I've resisted it for years now. The fact is, auto-follow is a core service to my company, SocialToo , so choosing, as a user, to move away from such is a big deal. We invented auto-follow. It's a great idea because it focuses on relationships. The fact is, and it's taken me a long time to come to grips with this: Unfortunately, Twitter doesn't want you to auto-follow.

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Grandparents and Email Marketing: a Golden Opportunity

Social Email Marketing

When it comes to technology such as email, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily about how they’ve managed to.

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Why I Haven't Read Your Book (Yet)

Net-Savvy Executive

I have a pile of books on social media, measurement, and management that I'd like to get to. It sits next to another pile of books, and that's become a bit of a problem. While the social media books look potentially useful, my other exploration keeps adding books to the second pile. It's amazing stuff, so I thought I'd share them with you. Well, that's random Sometime last year, I decided I needed to start learning about complexity science.

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LinkedIn: How To Claim Your Personal URL

Absolute PA

There are a few little-known ways to optimise your LinkedIn profile and claiming your customised url (also known as a vanity url) is one of them. Sounds fancy! Why do I want one? It makes your LinkedIn profile page easier to find and remember, plus it looks more professional so you can use it for cross promotion and marketing. This 3 minute video explains what a custom url is, why you need one and how to add one to your LinkedIn profile for some extra professional goodness!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Doctorow video on copyright and piracy – must watch

The Way of the Web

Nice video of Cory Doctorow posted by the Guardian, and popping up in my RSS feeds thanks to The Pirates Dilemma. The timing is particularly nice considering part of the video covers Hollywood and Youtube – and the latter has announced Creative Commons licences will now be part of the service when you upload or want to find content to mashup. It’s brilliant news, and the only question I have is why it took so long to happen?

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Is this Twitter’s Tipping Point?

Jeff Esposito

There is no question that Twitter is my favorite social network. It is short hits that cut to the chase and there is no room for crap in 140 characters. I won’t say it was love at first sight, but after about 100 Tweets, I was hooked. I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld.

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A Blogging Exit Strategy: Sell Your Blog

ProBlogger

This guest post is by Carl of www.freelancepf.com. Just this past February I had a guest post on ProBlogger detailing the joys of: co-blogging with your spouse. Now here I am just a few months later with a new guest post about selling that site. What happened? Why did I sell a blog I loved and got to work on with my wife, no less? . I’ll give you the hint that I still love blogging as much as ever.

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Cartoon of the day

Jeff Esposito

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Fetching Friday – Resources Mashup & Stand By Me

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. The future of marketing – an infographic on how blogging and social media fit in with business.

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Advertising Your Blog: Go Viral on a Blogger’s Budget

ProBlogger

This guest post is by The Blog Tyrant. Until now you’ve been relying on organic methods to grow your blog’s traffic—search engine rankings, guest posts , social media and word of mouth. But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. Where do you start?

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Tech’s Wealthiest Founders [Infograph]

Idaconcpts

With LinkedIn’s current valuation of $8.16 billion dollars, the 5 LinkedIn founders would rank No. 5, at $274 million each, it seems as though there will be other high-profile IPOs in the near future. Click on the image below to see the full-size infographic! via RetailMeNot.

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