I recently came across a November post by Tom Shapiro on Marketing Profs which did a great job highlighting the current issues CMOs and all senior level marketers need to be thinking about as we head into 2012. While I am in agreement with most of Tom’s points, I have added a number of points in this post to extend the future view to go beyond digital to consider the full spectrum of multichannel marketing. Marketing has been changing and evolving for many years. Here are five major changes taking shape in 2012 MORE >>

Wendy Boyce. In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  In that report, there is also a section on social media usage by job function. I found the results to be interesting and daunting all at the same time. As companies continue to adopt social media marketing as a viable practice, so must the number of employees inside an organization using social media increase. Next in line, and at an almost equal usage  of approximately 67%,      were Human Resource professionals.  The proof is in the numbers.  MORE >>

I recently gave a presentation to an MBA class at the Simon School of the University of Rochester. told the students that this was the most exciting time in my lifetime as a marketer. And I wasn’t just blowing hot air — I really believe it. If you look at my top marketing trends for 2011, several have changed significantly and this is exactly why marketing is so much fun; there’s a lot happening and it’s keeping us on our toes. So here’s what I see in store for 2012 MORE >>

An international document destruction company wanted to kick start sales in the New Year while resolutions to clean up were fresh in the minds of CEOs and office managers. We worked feverishly through the holidays to create an integrated multichannel campaign that could launch in early January. What did we learn? We came away with 5 best practices for multichannel campaign success MORE >>

When I was given a recent Harvard Business Review article entitled “What Every CEO Needs to Know About the Cloud,” I was expecting to hear some of the same hoopla that’s been going around for a year or so about cloud computing. What I wasn’t expecting was to be gripped by the enormity of the change. After reading and research, I’ve listed 11 ways that cloud computing will affect marketing; I’m sure I’ve missed some, so let me know what you think MORE >>