Tue.Nov 22, 2011

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Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media.

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Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Is it the right tools and technology, or the right resources and able planning? To answer this question Weber Shandwick partnered with Forbes Insights to conduct a survey among 1,900 senior executives with digital responsibilities in 50 countries worldwide to identify what makes the

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

This is a guest post by Andy Havard. Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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On Engagement, Ashton Kutcher and Pet Rocks

Waxing UnLyrical

Guest post by Jen Zingsheim. Ashton Kutcher has for a while been the darling of the social media/celebrity Twitter set. His Twitter account has more than 8 million followers, and perhaps most surprisingly to some, he has been the one tweeting. Until recently. After tweeting out an amazingly ill-informed defense of Penn State coach Joe Paterno (Mr. Kutcher says he was unaware of the scandal surrounding the firing, and assumed it was due to “football related issues”), he decided to turn over the m

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media Marketing POV: What’s Your Blogging Motive?

Firebelly

Have you set goals? Do you know what your audience wants? Rodin's "The Thinker" depicts a man in sober meditation battling with a powerful internal struggle. Source: Wikipedia. Now that you have determined to venture on a blogging track to reach your customers and audience, it’s a good idea to identify motives for the blog. As with any marketing plan, it is essential to ask “Why are we going to try this?

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Public parts: Jeff Jarvis | Sherrilynne Starkie

Sherrilynne Starkie

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Facebook Rules The SMB Social Media Roost

Small Business Mavericks

A recent survey shows that Facebook is the king of social media for small businesses. I think there’s an interesting study here. Why is Facebook so effective for small businesses? 36% say it’s very effective and 47% say it’s moderately so. That’s 83% who say that Facebook has any level of effectiveness. Is it just because there are 800 million users?

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Attention Beta Authors: Get a Professional “Boost” to Publish a Kick-ass Kindle eBook in 8 Weeks

Debbie Weil

Please disregard earlier blog entry. The link was incorrect. The cool thing about publishing a book for Amazon Kindle is that you can think of yourself as a Beta Author. It’s easy to take the plunge and commit to publishing a digital book, knowing you can update your book later. And forget BOOK in all caps. When you write an eBook it can be as short as 30 pages.

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Newsjacking Turns You Into The Expert

Twist Image

Newsjacking. As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market ( Kindle Fire ), many eyes were raised, waiting to see what those who would get their fingers on it would think. Would this coming holiday shopping for tablets be (once again) dominated by Apple 's iPad or did Amazon develop a truly worthy contender?

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Announcing Beta Author Boost: Publish a Kick-Ass Kindle eBook in 8 Weeks

Debbie Weil

The cool thing about publishing a book for Amazon Kindle is that you can think of yourself as a Beta Author. It’s easy to take the plunge and commit to publishing a digital book, knowing you can update your book later. And forget BOOK in all caps. When you write an eBook it can be as short as 30 pages. Nobody can tell how long your book is when they look at the thumbnail cover on Amazon.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Expert Fallacy

ProBlogger

This guest post is by Dan Meyers of Your Life, Their Life. In general, most of our goals as bloggers center around becoming authorities on subjects—the kinds of authorities that others look to for advice. What’s the title that usually comes with this position? An “expert.” There are some clear advantages to the title “expert” that are worthy of our efforts.

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Should you let social media conversations direct your business?

Dave Fleet

Tweet. Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical. What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business?

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What About Google -1?

ProBlogger

This guest post is by Sriram Reddy of BloggingTipster.com. Allen: Billy, Why are you looking so gloomy? Did your Twitter follower count halve overnight? Hehe… Billy: No, I just had such a cheesy experience Googling for material for Prof. Dwyer’s assignment. There was an unusual amount of spam in the search results. I had such a hard time scanning through all those search results, but I finally found what I was really looking for.

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Tool Tuesday: Sprout Social Update

Akamai Marketing

When I last wrote about Sprout Social in May 201 1, I’d been using it for a couple of months. And while I found a use for it, I only used it sporadically because it really wasn’t offering anything truly unique. But for $92/year it wasn’t breaking the bank either. There was a long list of “Meh.” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.