Thu.Mar 24, 2011

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3 Powerful (and free) Tools to Measure Brand Awareness

Harp Interactive

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such?

Brands 289
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Twitter Etiquette: Outside Voices, Inside Voices and Whispers

Almost Savvy

If you grew up with a mother anything like mine, many of your childhood memories include being shushed and reminded to use your inside voice. We had three voices, but the one we heard the most about was our inside voice. Heaven forbid we might say something too loudly and the neighbors would hear! Little did I know these voices would come in handy when thinking about Twitter.

Twitter 279
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Trending Sources

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3 Powerful (and free) Tools to Measure Brand Awareness

Harp Interactive

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such?

Brands 289
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Quickstart Guide to Social Media [infographic]

Mindjumpers

Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. I found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Secret Behind Good Networking

Waxing UnLyrical

Guest post by Matt LaCasse. I hear a lot of people talking about networking. How to do it, what are the do’s and don’ts, how much booze can I drink at a conference, on and on and on the list goes. Image: takomabibelot via Flickr, CC 2.0. There’s a dirty little secret in the communications world though: Networking is a joke. I’ve come to this conclusion after really thinking about what “networking” means.

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Quickstart Guide to Social Media [infographic]

Mindjumpers

Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. I found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance.

More Trending

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Social Media News Releases Get 3x More Media Coverage

Adam Sherk

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource.

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Google, Android, and the evolution of mobile

SocialFish

Maddie did a quick post about Google for Nonprofits. At the event where they shared information about the new program, they did some demos of Google Maps, Google Earth, and YouTube. They also did a demo of the mobile products they are developing, which inspired this post. The metaphor they used–your mobile phone now has eyes, ears, skin, a voice, and it knows your location.

Mobile 165
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How to prepare an Ignite or TED talk: Q & A with Jill Foster

Debbie Weil

Preparing for the Ignite DC talk I gave recently was surprisingly challenging. Presentation junkies think of Ignite as a mini- TED , which ratchets the pressure up considerably. Like TED and TEDx talks (15 minutes), five-minute Ignite presentations are regularly given in dozens of cities around the world. Every Ignite talk follows the same format: five minutes, 20 slides, with slides advancing automatically every 15 seconds.

How To 180
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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Med

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Blinded by the White: Social Media and Diversity

Convince & Convert

Over the past couple weeks, two events got me thinking. At South by Southwest in Austin, I was at several events attended by the “social media mafia&# – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. There are of course many excellent social media practitioners that do not attend SXSW, but there is definitely a high concentration of social media pros at these taco-fueled events.

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Fetching Friday – Resources Mashup & Red Pandas

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest.

Mashup 128
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How to Really Control a Screen in Times Square

Idaconcpts

Back in March 14, 2011 there was a man claiming that he knew how to hack video screens on Times Square and to prove it posted a YouTube video. Unfortunately, it turned to be marketing ploy for the movie “ Limitless “, where Bradley Cooper takes this miracle drug called NZT and gets super smart. So it is really possible to really control a screen in Times Square?

How To 120
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Internet Marketing and SEO Analyst Job Opening

Bill Hartzer

CS Creative is seeking an Internet Marketing Analyst, to work client-side with a leading technology company based in Dallas. This position will be responsible for keyword research, optimizing and coding various pages in HTML. The role involves working closely with the MarCom department and product line managers. It is a full-time contract position for 6-12 months with a possibility to extend.

SEO 114
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Are You Ready For The Social Media Slow Down?

Small Business Mavericks

About Us What’s a Maverick? Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google Adwords Blog Customization & Set-up Service Article Marketing Press Releases & Publicity eZine Customization & Set-up

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Social Media Pros Host Fundraiser for Japan Earthquake and Pacific Tsunami Victims

Bill Hartzer

The Social Media Club in Dallas Texas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Worth Search Engine Marketing Association to host an event called Dallas4Japan. The Dallas4Japan fundraiser will take place at Aloft Dallas Downtown – The Pads from 7:00 p.m. – 9:00 p.m. on Thursday, March 24, 2011.

Hosting 98
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Use a Facebook Campaign to Find New Fans

ProBlogger

This guest post is by Matt Robison of Propdrop Web Development and Marketing. In mid-April of 2010, I officially launched Pitbulls.org , a site for Pit Bull owners to connect with other owners and read accurate training and health information about their pets. At the same time it would help curb some of the myths out there about the breed, and promote rescue shelters in general.

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The Anatomy of a Twitter Spammer

Jeff Esposito

This video contains a video. Please click here if you can’t view.

Twitter 32
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Jetpack: Bring WordPress.com Functionality to Your WordPress.org Blog

ProBlogger

In the last week, Automatic (the team behind WordPress) released a nice little WordPress plugin bundle called Jetpack , which gives your self-hosted WordPress.org blog some of the functionality that was previously only available in the hosted WordPress.com-type blogs. This won’t appeal to all bloggers—especially not those who have been at it for a while and who have researched and installed a wide range of plugins to customize their blogs—but for some it’ll be a great addition to the

Widget 40
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Cartoon of the day

Jeff Esposito

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Kynetx Kicks off the Web With No Log in Button With New Browser Extension

Stay N' Alive

In previous posts I have talked about the concept of the " Web with no login button ". I call it the next iteration of the web, Web 3.0 if you may, where the web follows you. Everywhere you go, the web knows who you are, what you are doing, where you are, and it adapts based on what it knows about you. The kicker is no server anywhere needs to know who you are.