For a long time now, we’ve had a pretty good idea of who was influential (generally based on the strength of their blog) and such influential bloggers also tended to be influential in other online spheres, including social media sites. We’re starting to see a divergence now, however, between influencers in the blogosphere and in [.]. Blog Influence blogosphere facebook influence influential blogosphere klout most influential social influence social media travel blog twitter MORE >>

“Am I doing the right thing?” most agents involved in social media ask. This blog intends to offer a reflection on where and how to ground benchmarks for an organization or brand. It's not a one size fits all approach. few weeks ago MORE >>

Around Extanz, we follow the wine blogging community with enthusiasm; both as amateur connoisseurs and with an interest in how wineries themselves are utilizing blogging and social media to build their brands MORE >>

When Michael Fruchter left for Pierson Grant in mid 09?, I thought “wow…. great opportunity good for him.” When a bit later late 09?, Wayne Sutton joined Twine Interactive (and may have left since), I started to think that things where MORE >>

Like most people, I was taught as a young child that cheating is wrong and that you don’t want to do wrong things.  In those days, cheating was clear: you didn’t look at other people’s spelling tests, you didn’t “collaborate” on individual homework and you didn’t claim someone else’s work as your own.  Most schools [.]. MORE >>