| |
|
Elastic Thought
|
|
|
|
36 articles |
| Page 1 of 1 | Previous | Next | ELASTIC THOUGHT NOVEMBER 17, 2009 Cutting Out the Middle Man Middleman Ad Age just released a piece asking if the industry needed big digital agencies anymore. It ended with a quote from Seth Solomons, CMO for Digitas: "I think big, costly and slow is not something clients are looking for | ELASTIC THOUGHT DECEMBER 19, 2008 How Do We Measure Trust and Authenticity? trustpig In an earlier post we began discussing how to validate social media measurement. And there has been some great ideas starting to be passed around. This is definitely an area to delve into further. So, look for more posts on | | | | | | | ELASTIC THOUGHT FEBRUARY 11, 2009 Why Can't Marketers Accept Authenticity? trustgraphic. We've been at this social media stuff for a little while now and we've seen some changes over the past couple of years. Companies have moved from a curiosity of the attention is has gathered, to a genuine wanting to learn | ELASTIC THOUGHT DECEMBER 20, 2010 Should I do a Groupon? There has been a lot said about Groupon. And the concept of a Groupon or a blog post on Groupon is certainly not a new thing considering there are already over 170 Groupon competitors already in the field--and growing. But we still do get the question of "should I do a Groupon for my company?" not yours. You have to win them over to you. | | ELASTIC THOUGHT JANUARY 10, 2011 Thank You, Clients (and Friends) We are a small collection of diverse skills and we make a living by creating and executing ideas for people/companies that pay us. That would make us an agency, a boutique, a creative shop, or any other term used to describe our line of work. And there are a lot of perceptions about what it is like working in this type of environment. Most of them are true. Let me run through a few of them. The Pros: Creative agencies are fun, dynamic places. The Cons: It's a pressure-cooker. Thank you. | | | | | | | | | -
ELASTIC THOUGHT | MONDAY, AUGUST 23, 2010 Will Facebook Places Have Relevancy? Screen shot 2010-08-23 at 1.41.21 PM So is your Facebook page filled with check-in posts now? Ah, yes. Thank you, Facebook Places. My news stream just got a whole lot less relevant to me. For those that haven't figured out a way to MORE >> -
ELASTIC THOUGHT | THURSDAY, FEBRUARY 24, 2011 Time to call a spade a spade (Part 2) Louis is in bad shape. And it's getting worse. How do we start to turn this ship around? I like the idea of withdrawing from the Midwest and looking more like a pro-business city like Atlanta or Dallas. Boosting small business since most new jobs are are generated by new and small companies. like making our economy more dynamic and pushing the entrepreneurship factor up a notch instead of being complacent with the status quo. But those have all been proposed before. Let's publicize it. MORE >> -
ELASTIC THOUGHT | MONDAY, AUGUST 2, 2010 When it's all said and done, did the Old Spice Guy WORK? VintageOldSpice2 If nothing else, we've (mostly) all heard about the media darling that is the Old Spice Guy. And we've heard countless debate on the effectiveness of this campaign. There are two camps and they bolster themselves with MORE >> -
ELASTIC THOUGHT | THURSDAY, FEBRUARY 24, 2011 Time to call a spade a spade (Part 1) Louis is in bad shape. And it's getting worse. I don't think that is news to anyone. At least here in St. Louis. We're notorious for complaining about the city to each other. There is a defeatist type mentality at networking events and elsewhere that permeates just below the surface. That's not to say everyone does. I've had plenty of conversations with people who want to change that. But they all run out of steam at some point. So what happens? MORE >> -
ELASTIC THOUGHT | THURSDAY, JANUARY 21, 2010 Elastic Marketing - It's more than you think Supersuds We've all heard what is wrong with marketing and advertising. From what I gather at most conferences, blog posts, and industry quips, it needs to be more interactive. It needs to be engaging. think they also say it needs to MORE >> -
- A "Small Business" asks: "Where is the love?" ELASTIC THOUGHT | WEDNESDAY, NOVEMBER 17, 2010
- Why Waste Your Money on Mediocrity? ELASTIC THOUGHT | FRIDAY, APRIL 2, 2010
- Viva La Idea ELASTIC THOUGHT | FRIDAY, OCTOBER 22, 2010
- Agency of the Decade ELASTIC THOUGHT | THURSDAY, JANUARY 14, 2010
- Intestine-Based Decision-Making ELASTIC THOUGHT | THURSDAY, AUGUST 20, 2009
- Edgerank for Brands and Agencies ELASTIC THOUGHT | WEDNESDAY, MARCH 23, 2011
- Does Humor Belong in PR? ELASTIC THOUGHT | FRIDAY, MARCH 5, 2010
- I Miss You Already Steve Jobs ELASTIC THOUGHT | THURSDAY, OCTOBER 6, 2011
- The Story Behind Starting Fund St. Louis ELASTIC THOUGHT | MONDAY, MAY 9, 2011
- Elastic Thought: Elastic Marketing - Moving to a new model ELASTIC THOUGHT | MONDAY, SEPTEMBER 29, 2008
- Validating Social Media Measurement ELASTIC THOUGHT | MONDAY, NOVEMBER 24, 2008
- You're Wasting Your Money ELASTIC THOUGHT | MONDAY, DECEMBER 1, 2008
- PR 3.0 - Regaining Credibility ELASTIC THOUGHT | MONDAY, DECEMBER 8, 2008
- Social Media's Historical Context ELASTIC THOUGHT | TUESDAY, DECEMBER 30, 2008
- Technology in a Tightwad Economy (and how small agencies can stay. ELASTIC THOUGHT | THURSDAY, JANUARY 8, 2009
- Social Media is NOT Time Consuming ELASTIC THOUGHT | WEDNESDAY, FEBRUARY 4, 2009
- In the Social Media World, When Do We Get to Sleep With Each Other? ELASTIC THOUGHT | THURSDAY, FEBRUARY 19, 2009
- There are Robots Amongst Us ELASTIC THOUGHT | MONDAY, MARCH 2, 2009
- Can Social Media Solve the Global Economic Crisis? ELASTIC THOUGHT | FRIDAY, MARCH 13, 2009
- Hijacking Brands ELASTIC THOUGHT | TUESDAY, APRIL 7, 2009
- What your clients are asking about social media ELASTIC THOUGHT | FRIDAY, APRIL 24, 2009
- Twitter's Retention Rates are Misleading ELASTIC THOUGHT | WEDNESDAY, APRIL 29, 2009
- Marketers Need To Try A New Diet ELASTIC THOUGHT | TUESDAY, MAY 5, 2009
- Personal Branding Versus the Firm ELASTIC THOUGHT | WEDNESDAY, MAY 27, 2009
- 2 Secrets of Agencies to Watch Out For ELASTIC THOUGHT | TUESDAY, JULY 7, 2009
|
|