Sat.Mar 31, 2012 - Fri.Apr 06, 2012

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli. Let me know what you think. If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this way? Telling someone you’re terrific is so, well…crass, obnoxious, and Neanderthal, anything but effective.

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March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Also, quite a few influential tweeters don’t have that many followers, relatively speaking. Congratulations to @phdinparenting who continues to top both lists.

Twitter 327
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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in s

Questions 280
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2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.

Industry 249
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Public Relations: Art or Science?

Waxing UnLyrical

I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed!

Insurance 249
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If Facebook Were Invented In The 90s

Firebelly

Has wondering what Facebook might have looked like if it was launched a decade earlier – 1994 instead of 2004 – kept you up at night? Rest easy, my friends. Here is your look at Facebook as if it were invented in the 90s: [Video URL: [link] ].

Facebook 219

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BigMarker.com: Social Network for Communities

Mindjumpers

Tweet During my time at SXSW, Austin 2012, I had a chance to meet up with some interesting people with innovative ideas and new products. One of them was the team from BigMarker.com. BigMarker.com is a social network for communities. By offering unlimited web conferencing and key project management tools, it hopes to empower communities to make a difference.

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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

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5 April Fools’ Day & Social Media Must-Reads

Firebelly

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. The Internet Has Killed April Fools’. By Alexia Tsotsis The Internet has killed April Fools’. Back in the day you used to be able to tell your friends you were engaged, pregnant or had Cancer without them gushing all over your Facebook page or Twitter and immediately freaking out people who you didn’t want to prank, like your family.

Klout 177
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What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. “The reach chart shows how many people have seen any content about your Page, and where applicable, whether these people were reached through an organic, paid or viral channel.

Facebook 191
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Bees Awards Submission Deadline Postponed

Mindjumpers

Tweet The submission deadline for entering your work to Bees Awards – the international social media marketing awards for communication professionals – has been extended to April 12, 2012, adding over a week to the deadline. The Awards are “Honoring world’s best social media marketing executions of the year in order to promote expertise and ethics for a sustainable industry.”.

Campaign 157
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Change: It’s A-Comin’

Waxing UnLyrical

You know how, when people have really big news to give you, they dilly-dally about it? You get this huge build up , and all the while, you know something really big is coming, and you want to tear their hair out and scream, “Get on with it!” Not me. I’m all about getting straight to the point. Because what’s the point of keeping you in suspense, right…?

Travel 188
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6 High-Converting Areas To Add An Email Sign-Up Form & Build Your List

Kikolani

This is a guest post by Ricardo Bueno. We all want more email subscribers. The question is, how do you get them? Aside from creating high quality, compelling content, you need to promote your email sign-up form so readers know where to go to sign up. The easier you make it to sign up, the more likely readers are to subscribe. This means, doing the following: Displaying your email sign up forms prominently on your site.

List 155
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4 Talking Animal Apps for iPhones

Idaconcpts

Talking Animal apps are like the electronic equivalent of the pet rock. Though it is true that the pet rock can do a lot, if not more than the talking animal (remember that inaction is in fact an action), that by no means implies that the talking animal is not without its own unique features of interest. Contrary to popular belief, it is because of the talking animal that the iPhone was created.

iPhone 129
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website.

Meeting 119
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The Danger Of Doing Business Vicariously

Waxing UnLyrical

I had a colleague who was very “size” conscious. She wasn’t at an unhealthy weight, but she ate huge amounts of leafy greens every day because she wanted to avoid putting on an extra ounce. We favored a nearby high-end grocery nearby for lunch, and I stood on line countless times behind her, loading my lunch onto the conveyer belt behind her half-pound of lettuce, cherry tomatoes, and edamames from the salad bar.

Flickr 186
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Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab.

Content 123
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How to Transfer Data from MS Excel into a Word Document

Idaconcpts

The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material.

Data 127
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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What the Upcoming Facebook IPO Means for Your Business

The Social Media Incubator

With over 850 million users, one might think that Faceboo k is a no-brainer from a business perspective. The fact is, there are many businesses who have yet to embrace Facebook and other social media sites in a strategic manner. I just spoke with a prospective customer last week who told me he “doesn’t quite know what to do with Facebook,” so he has chosen to do nothing.

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Toon Time: Digital Easter

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Company 185
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Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab.

Content 123
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Instagram is Now Available for Android

Idaconcpts

With more than 430,000 Android users on the waiting list, Instagram is now available in Google Play. The Android app carries the same features (except tilt-shift/blur) and a similar user interface to that of the iOS version. Users are able to browse friends’ photos, view the popular photos, and upload their own photos, as you would expect. Included features on the 4/3/12 release are: Features?

Instagram 112
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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What the Upcoming Facebook IPO Means for Your Business

The Social Media Incubator

With over 850 million users, one might think that Faceboo k is a no-brainer from a business perspective. The fact is, there are many businesses who have yet to embrace Facebook and other social media sites in a strategic manner. I just spoke with a prospective customer last week who told me he “doesn’t quite know what to do with Facebook,” so he has chosen to do nothing.

Upcoming 100
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SEO For Small Business – Are You Getting The Most Out Of Old Links?

Small Business Mavericks

If you have been online for several years, you will probably have quite a lot of content published on website. This will certainly be true if you have a blog. Have you ever deleted anything from your site – old web pages, old blog posts? They may never have received much in the way of traffic, yet they may still carry inbound links. A link to a 401 page (page not found error) is not a good look, especially when you can redirect links to those old pages to other pages on your site.

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Think Narrow and Harness the Power of UnPopular

Convince & Convert

Excerpt of my interview with Erika Napoletano. Transcription services from our friends at Speechpad. For full conversation, watch the video! Jay: Hey everybody it’s Jay Baer from Convince & Convert , joined today by a very special guest, Erika Napoletano , author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters).

Forums 121
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Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website.

Meeting 104
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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No Pictures Allowed

Twist Image

I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography" while looking to make my purchases. Do you understand why this rule is in place? I'm going to guess that it's because a competitor can walk into the store, take a picture of a unique piece of furniture and soon be knocking it off?

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So You Think You’re Too Busy To Maintain A Blog

Small Business Mavericks

If you have a website, then you need a blog. There’s no question in today’s competitive online world. If nothing else, writing regular content your blog will continually remind the search engines you exist, and they are constantly searching for new, up-to-date and relevant content. Blogs help websites rank in search results, and ultimately that has to be your goal.

WordPress 107
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What’s The Deal With Facebook Timeline?

Taylor Marek

I'm sure you've noticed the big change over the weekend. As of March 30, Facebook has ported all of it's pages into the new Timeline design, including business pages. While there are plenty of people who aren't happy about the change, those who are business minded know how to accept, and most importantly, adapt to change. Properly used, Timeline has been shown to increase engagement by.

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Life Without Facebook ~ A View From Gen Y #4

Diva Marketing Blog

Jessica Roby n, a typical millennium and 7-year Facebook member, has not seen any of the new time lines for brands. You see, on January 13, 2012 Jessica disabled her account and began an experiment of "Life Without Facebook. ". This q uasi social media reality series with Gen Y Jessica Robyn takes us into her world of Life Without Facebook where she offers her insights into the questions: Why ?

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The Other Side Of Our Digital Selves

Twist Image

You need to wrestle (deeply) with what you are about to see. Since I attended this past year's TED conference , I can't get the dinner conversation I had with Sherry Turkle out of my mind. With each passing day, as I get further and further involved in technology and digital media (especially because I am neck-deep in writing my second book, CTRL ALT DEL ), I straddle between marveling at this amazing new world and how it has changed business forever, while at the same time, seeing so many peopl

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