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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

With over 5.4 million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? I recently had the chance to go behind-the-scenes with Dave Bradley, the creative director masterminding Duke’s social strategy, to learn the secrets behind their staggering succ

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Discover How InZone is Changing the Game for Kids on Social Media

Bill Hartzer

In an era dominated by digital interactions, a groundbreaking development has arrived that’s set to reshape the landscape of social media for young users. InZone Inc., a forward-thinking company, has unveiled InZone, an innovative social media app designed with the safety and engagement of children aged 6 to 13 in mind. This platform stands out by offering a secure and stimulating online space where kids can explore, express, and learn without the risks typically associated with digital in

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Meta is Forcing Expanded Audiences for Top of Funnel Optimization

Jon Loomer

Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.

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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Reddit Launches ‘Free Form Ads’ Which Replicate the Look of Organic Posts

Social Media Today

The new format looks like a native Reddit post, and provides more creative options for brands.

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Is It Just Me?

Jon Loomer

This drives me crazy… An advertiser shares their frustration on social media. CPMs are through the roof. Everything was great for the past month and suddenly stopped working. Ads Manager is underreporting, overreporting , or generally buggy. “Is it just me? Are you having this, too?” You’re guaranteed to get people to validate your frustrations. “YES!

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TikTok Announces New Integration for Apple’s SKAdNetwork Campaign Tracking Process

Social Media Today

Apple’s SKAdNetwork provides campaign insight, in line with the iOS App Tracking Transparency framework.

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Beyond words: How data is shaping the future of publishing

Audiense

Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. And yet, these are just a tiny part of the book market. Every year, thousands of people buy 1 or 2 books that mean something to them - either to solve a problem, meet a need, entertain them or to gift in that all-important Christmas period.

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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.

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Should You Create Ad Sales Funnels?

Jon Loomer

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman

The Social Media Hat

Partnership Unpacked, Season 2, Episode 4, with Justin Zimmerman The post Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman appeared first on The Social Media Hat.

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EU Implements New Laws on AI Development

Social Media Today

The new rules will restrict the use of people's data in training AI systems.

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#660: Learn To Love What It Takes To Get What You Want

Amy Porterfield

Listen on… Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.

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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Difference Between Marketing and Sales

WebInKnow

As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster.

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Relationships, Storytelling, and a Fine Mezcal

The Social Media Hat

The Power of Storytelling in B2B Marketing: Establishing Thought Leadership The post Relationships, Storytelling, and a Fine Mezcal appeared first on The Social Media Hat.

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EU Implements New Laws on AI Development

Social Media Today

The new rules will restrict the use of people's data in training AI systems.

Training 197
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What counts as a view on Instagram Reels, Videos, Posts & Stories?

Your Escape From 9 to 5

Instagram has become a must-use tool for anyone wanting to make a splash in the world of social media. With a billion people tuning in, having a grasp on how Instagram counts views on your posts can help your content stand out. Whether you’re just starting out as an influencer, promoting your brand, or curious.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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007 AI regulations and shields,

Laurel Papworth

ALCHEMY OF INNOVATION episode 7 is on shields, Arjuna, King Arthur’s Pridwen, artificial intelligence and model cards, Aegis and protection. The usual mashup of technology, #spirituality , ancient religion, AI, and philosophy. Transcript of Artificial Intelligence, shields and model cards for Australia and globally lecture [00:00:01.520] So I’ve been thinking … of swords and shields, of laws and regulations, of artificial intelligence, guard- rails and alignment, model cards,

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#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray

Amy Porterfield

Listen on… Finding your unique voice, crafting incredible copy, and building the business of your dreams with Laura Belgray. My friend, today's episode is truly a treat! My […] The post #661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray appeared first on Amy Porterfield | Online Marketing Expert.

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How to Use ChatGPT to Write a Research Paper

Writtent Blog

All these tasks that would have taken you hours, maybe even days, and sometimes longer, can now take just a few minutes or even shorter when you use ChatGPT. Today I want to talk about the top things that ChatGPT can help you with when it comes to research papers so that you can write your paper much faster. Before we dive into the specific tips and show you how to use ChatGPT when writing research papers, let me preface by saying that it is just a tool and is limited in many ways.

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Meta Considers New Elements for its Meta Verified Subscription Package

Social Media Today

Meta’s testing the waters on new incentives to drive Meta Verified take-up.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Fix Instagram Keeps Crashing?

Your Escape From 9 to 5

How many times have you found yourself in the middle of crafting the perfect post, engaging with followers, or enjoying your leisurely scroll through the feed, only for Instagram to suddenly crash? If you’ve been grappling with this issue, you’re certainly not alone. “How to fix Instagram keeps crashing?” is a question many users seek.

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Finding Your Social Media Niche: A Strategic Approach for Impact

Sociallyin Insider Blog

Finding your niche in the field of social media is akin to discovering your beacon in the digital landscape. It's about pinpointing that unique intersection of your passion, expertise, and a specific audience's needs.

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Social Media Success: 10 Essential Dos For Engagement Domination

Social Media Network Marketing

? Forget the struggle! Social media success is within your grasp. In this noisy digital age, a strategic social presence separates the also-rans from the rockstars. But with so many platforms and tactics, it's easy to feel lost. Worry not! Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. Consistent Content is King: No more crickets chirping on your page!

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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Announces a Range of Updates to Advantage+ and Shopping Ads

Social Media Today

A heap of new updates for retailers and those using Meta’s automated ad tools.

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How to Turn Off active status on Instagram?

Your Escape From 9 to 5

Privacy is a big deal when we use the internet, especially on social media sites like Instagram. These sites are fun and let us share parts of our lives with others, but they also collect heaps of information about us. That’s why being able to control who sees what we’re up to is super important.

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How To Enable Taskbar End Task On Windows 11?

Tweaklibrary

Windows 11 offers a convenient feature for terminating unresponsive services and apps. You could navigate to Task Manager and select “End Task” to terminate any process or application that is not responding or behaving abnormally. While terminating unresponsive programs in Windows 11 is straightforward, having the “End Task” option directly on the Taskbar would provide even greater convenience.

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How to conduct a TikTok audit in 6 steps

Sprout Social

Regular TikTok audits are the secret to working smarter on the fastest-growing platform on social. Just ask Alex Lewis, Senior Social Media Strategist at Abercrombie & Fitch Co. Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform.

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Will TikTok Get Banned?

Jon Loomer

Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the House of Representatives that could ban the app, and it received rare support across party lines. But, that doesn’t mean that the app is banned. Plenty more needs to happen. The bill still needs to be approved in the Senate, and that’s far from automatic.

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