Direct Marketing Observations

FEBRUARY 3, 2012

I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. The piece was beautifully written and it was interesting to see what those 12 people had to say. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing?

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

JANUARY 30, 2012

The static website is dead long live the static website. According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase th

Retail 152

Retail comScore Loyalty Study 152