Top Social Media Informer Marketing Social Media Content for Week of Oct 29

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Sat.Oct 29, 2011 - Fri.Nov 04, 2011

Direct Marketing Observations

Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? and if not, what would you recommend? My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it?

Klout

Klout Facebook Metrics Engagement

How are you going to monetize that?

Direct Marketing Observations

NOVEMBER 2, 2011

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they? Everything has a purpose or should have a purpose-this includes social media.

Press Release

Press Release Social Media YouTube Video

Sat.Oct 29, 2011 - Fri.Nov 04, 2011

Direct Marketing Observations

Seriously, What’s “A Like” Worth on Facebook?

How are you going to monetize that?

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