Sat.Sep 17, 2011 - Fri.Sep 23, 2011

Direct Marketing Observations

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Blog posts about social media

Direct Marketing Observations

A tongue in cheek observation of the social media blogosphere. I’m sure I could add a few more slices, what would you add?

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Brand Quote of the Day

Direct Marketing Observations

“Our food was already good,” said Denny Lynch, a Wendy’s spokesman. “We wanted it to be better. Isn’t that what long-term brands do? They reinvent themselves.” Is that what long term brands do? or should do?

Brands 131
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Information versus Opinion and Search versus Social

Direct Marketing Observations

Information versus opinion. Whats the difference? Is there one? What matters to you when you are on the verge of buying something? What is your go to process for vetting a new product, service, or company? Does the process change depending on the type of purchase? So here’s the scenario, I want to buy a new big screen TV. So I do research. My research consists of what?

Forums 148