Sat.Sep 10, 2011 - Fri.Sep 16, 2011

Direct Marketing Observations

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I’m Worried About Google Plus

Direct Marketing Observations

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz. I’m starting to think that maybe Google Plus might fall into that category as well. Here’s why. Since it came out, I haven’t had time to use it.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

Remember all of the Rocky movies with Sylvester Stallone? How could you not? He only made 6 of them. In the very first movie, Mickey, Rocky’s crusty trainer played by Burgess Meredith, had a couple lines in the movie that I will never forget. Some of which seem to be appropos for two reasons. One, they apply to the worlds of search and social and two, they just makse sense from a business standpoint.

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The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. Yes I know that’s like saying if it wasn’t for the internet Bill Gates wouldn’t be anything but another coder, but let me back up.

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