Direct Marketing Observations
JUNE 21, 2011
For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will. So you can keep reading to see what will might happen to you. Plateau #1. You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts.
Direct Marketing Observations
JUNE 23, 2011
Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They fear the digitally enabled employee- The digital native. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. What we are slowly starting to see, is an underlying assumption that access to social networks is a right and not a privilege; and as we hurl into a ne
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