Direct Marketing Observations

MARCH 21, 2011

What’s important? Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

MARCH 23, 2011

The new iteration of the 4th estate is represented online with gusto. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. We can now weigh in on virtually anything on their websites with our thoughts and words.

Comments 138

Comments Social Media Embedding Travel 138

Direct Marketing Observations

MARCH 23, 2011

Do you know who Rebecca Black is? Rebecca Black is a 14 year old singer. She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes. The song’s video was uploaded to YouTube last month and received roughly 1,000 views in the first month. No big deal right? Then something happened. The video went viral.

YouTube 138

YouTube Trends Video Twitter 138