Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

APRIL 29, 2010

Transparency and openness are so 2008 and you’re so 2000 late. OK so I’m paraphrasing Fergie of the Black Eyed Peas a bit there. But I have a simple point to make with a larger concern. look at these latest headlines. Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy. What Do New Facebook Features Mean for Your Privacy? See What Facebook Publicly Publishes About You.

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

APRIL 26, 2010

Posted: April 26th, 2010 By: Jason Breed. On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Agencies and old-school marketers feel comfortable when discussing digital as just another channel. They figure if a portion of their budget allocated to digital and they tweak their messaging to match the medium then Whoalla!

Social Media 173

Social Media Radian6 Apple Marketing 173