Direct Marketing Observations

APRIL 16, 2010

As Twitter continues to edge towards more of a business model that will offer something close to a premium level offering, something else caught my eye this week and it was this… Ning announced that it was doing away with its free product and forcing its existing free networks to either make the change to premium accounts or migrate their networks elsewhere.

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

APRIL 16, 2010

So I had a nearly catastrophic event happen today. If it were not for me trusting my gut it would have ended badly. Let me tell the story. I had to meet a client at a local restaurant in Naples, Florida. I had a lot of things with me that I had to hand off to them and thus was a tad bit harried. Plus the fact that I was running late for another appointment meant that the normal focus was not there.

iPhone 162

iPhone Meeting Groups Groups 162

Direct Marketing Observations

APRIL 12, 2010

I’m starting to become acutely aware of the extreme amounts of entertainment vehicles, media outlets, media devices, content consumption and content creation that are being produced at massive levels all around me. Social media can do that. It can expose you to a lot. But I’m also coming to a conclusion too. From a media/content standpoint, what we consume and how we consume it for some of us, is in direct proportion to what we create and why we create it.

Social Media 162

Social Media UGC Social Networking Content 162

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? Yeah right, how would you ever prove it? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media 178

Social Media Sentiment Comparison System 178