Sat.Mar 20, 2010 - Fri.Mar 26, 2010

Direct Marketing Observations

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8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. It’s a great topic and thus I was inspired. I was going to title this post, “The biggest mistake I made in social media&# but that would mean that it’s in the past tense, and at this point I got it down cold.

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Why Twitter Still Matters

Direct Marketing Observations

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though. In fact what this simply means is that those 2 aforementioned companies have merely carved out a niche for themselves in a space that Twitter doesn’t

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