Direct Marketing Observations

OCTOBER 13, 2011

We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There’s a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Actually, things already are ugly. Specifically, the dearth of original compelling content in the digital space has caused us to consume subpar content wrapped around good SEO.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

OCTOBER 19, 2011

I was just looking at recent tweet from someone I follow and was initially going to unfollow him because I thought he tweeted too much about himself. Until I realized after I had looked at a few of his previous tweets, why I followed him in the first place. It wasn’t who he worked for, or that he might be able to help me one day, as a primary reason of why I initially followed him.

Brands 178

Brands Products Conversation Twitter 178

Direct Marketing Observations

OCTOBER 25, 2011

Why do you think some organizations struggle with becoming a social business or a social brand ? Simple as this. Relationships. They are critical to external organizationl success both at the lowest levels and the highest levels. Just as internal relationships are important in maneuvering through the maze of most Fortune 500′s and getting things done, in the digital world, especially in social media, your networks and the relationships that you have within and without , can make or break a

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. Consumers snap up free stuff because it’s free. But does free work ? Does giving stuff away for free make you eventually buy stuff? No, generally not. I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

OCTOBER 28, 2011

The new paradigm. Everyone has a voice. The new reality? Even a 12 year old has the power to make things happen, quickly. Everyone has the ability to create buzz. Everyone has the chance to tell a story. Everyone has the platform to have something go viral. Case in point: 12-year old Maddi Jane — who has been lighting up YouTube with covers that have racked up over a 145 million total upload views on her YouTube channel.

YouTube 159

YouTube Platform Facebook Influencer 159

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I got a standing ovation for that one. I didn’t get a standing O from my daughter however.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

OCTOBER 17, 2011

Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success.

Metrics 148

Metrics Content Campaign Reputation 148