Leverage Multi-Social Media Platforms to Tell Stories
Direct Marketing Observations
JULY 28, 2011
The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. First, let me back up and quickly explain what transmedia is to the uninitiated and in full disclosure mode I hadn’t really heard of the term up untila few weeks ago, but I dig the term. . Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned us
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