July, 2011

Direct Marketing Observations

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Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. First, let me back up and quickly explain what transmedia is to the uninitiated and in full disclosure mode I hadn’t really heard of the term up untila few weeks ago, but I dig the term. . Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned us

Platform 190
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Who’s making the rules in social media?

Direct Marketing Observations

I know it sounds like I’m bucking the system right? Or I’m challenging authority. Or I’m that guy who says, why are we doing it this way on his first day on the job… But here is where my head is at. Back in the Oh so heady dot com bubble days I became part of a very large team working on a startup. I remember thinking I had died and gone to heaven-I mean it was a dot com, I was going to be able to retire by the time I was 35.

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The Google+ Conundrum

Direct Marketing Observations

It’s not a conundrum. It’s a logjam. If you’ve been in the social space for any amount of time now, you have seen Google’s “other&# attempts at going/being social. Google Sidewiki , Google Wave , Google Buzz and in each case, the premise was clear but the execution not so. So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in n

Google 156
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The Rub of Social Ubiquity

Direct Marketing Observations

Sometimes we just want to “lay low&#. Sometimes we just want to pull back and do nothing. Sometimes we just don’t want to post, share, update, comment, tweet, or chat. We just want to be. However, as each day goes by, we’re starting to see that social doesn’t sleep. The digital footprint isn’t necessarily in sand. . Social ubiquity , unfortunately doesn’t know what laying low means.

Microsoft 131
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Value Drivers in Social Media

Direct Marketing Observations

Sometimes I’m not so sure I always know what that means. Value drivers. It’s sort of a corporate speak type of thing to essentially describe the capabilities of your company isn’t it? But really the dumbed down version of value drivers is a term to describe the competitive advantage(s) of your company. But what if we say you are a “social company”?