Direct Marketing Observations

SEPTEMBER 23, 2010

In the early days or say the first year or so of Twitter’s life it really was a way to get to to know people. The motives were pure. Twitter provided a way to get to know people. You could build a network. Conversations were abundant. As the number of people exponentially grew, the number of “real&# conversations exponentially decreased.

Twitter 185

Twitter Conversation Trends Platform 185

Direct Marketing Observations

SEPTEMBER 27, 2010

Last week I wrote about the diminishing return of relationships on Twitter. The gist being that what we call our network on Twitter is very loosely constructed and defined. This week, I want to focus on the ambient nature of most conversations in Twitter. Here’s a quick short definition of ambient: “of or relating to the immediate surroundings&#.

Conversation 171

Conversation Twitter Construction Applications 171

Direct Marketing Observations

SEPTEMBER 15, 2010

First, I am not making this up and second, I very rarely complain openly on a social platform about another company underperforming in the customer service area. But I am so angry, that I have to get this out because I think it’s important for management to know when they can do better. Today my wife and I decided to try some place new for lunch.

Influencer 171

Influencer How To Construction SEO 171

Direct Marketing Observations

SEPTEMBER 9, 2010

Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. Again, yet another example of writing to your peers and not the target audience… I thought or assumed I had sent him a good, insightful, explanatory document of how we go about our business in social media; and I told him he could show that to his clients and that they should have a p

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

SEPTEMBER 13, 2010

First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused. Shelf life is the recommendation of time that products can be stored, during which the defined quality of a specified proportion of the goods remains acceptable under expected (or specified) conditions of distribution, storage and display.

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

SEPTEMBER 17, 2010

I am going to make some pretty broad based assumptions. Everyone of you has a website that you are directly or indirectly involved in. Either it’s your own personal site, or it’s your company’s. If it’s the company website, you probably have some type of responsibility or influence over it’s content. Assuming I know the audience that read this blog, chances are you have some type of input into your company website.

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

SEPTEMBER 23, 2010

Greg Verdino of Powered, wrote a book called microMarketing. I was asked and honored to review chapter 5. Before I give you my 2 cents on that chapter I have to tell you, it was probably one of the easiest reads on social media marketing that I’ve read in a while. If you swim in the waters of social media, you will know or be familiar with the numerous stories that Greg tells in his book.

Construction 148

Construction Social Media Review Industry 148