Fri.Feb 24, 2012

Direct Marketing Observations

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The Dawn of Social Mediocrity

Direct Marketing Observations

Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood that there will be content from these people about western saddles may be 50/50.

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