Chances Are You’ve Met Less Than 5% of the People in Your Social Network
Direct Marketing Observations
JANUARY 25, 2012
The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Jay Baer calls it false intimacy. Does it matter that I have not met them?
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