What Should Be The Outcome of Brand Conversations in Social?
Direct Marketing Observations
NOVEMBER 15, 2011
Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Happiness? A sense of belonging or inclusiveness? What should happen after the like? What does a consumer want?
Let's personalize your content