When Familiarity Breeds Familiarity
Direct Marketing Observations
OCTOBER 3, 2011
Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques.
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